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Search results for Goodfellow-publishers-catalogue-2015.pdf - 57 results| 4 | Terms and Conditions of Purchase
When Will My Order Arrive?
UK: 5- 7 days
EU Surface: 2-3 weeks
EU Air: 1-2 weeks
Non EU Surface: 2-3 weeks
Non EU Air: 1-2 weeks
Middle East/Africa/Japan Surface: 4- 6 weeks
Middle East/Africa/Japan Air: 2- 3 weeks
These periods do not allow for any customs clearance difficulties that may arise (Non EU countries only) that are beyond our control. More |
| 5 | Contemporary Cases Online
Editors in chief: Dr Alan Fyall and Dr Brian Garrod ISBN: CCO Contemporary Cases Online''' provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. More |
| 6 | Marketing and Consumer Behaviour
Authors
Gillian Hogg, Heriot-Watt University
Keith Gori, Heriot-Watt University
Wendy Hisbent, Heriot-Watt University
Abstract
In today’s highly complex market economy an understanding of marketing is essential for businesses to succeed. More |
| 7 | The Busy Manager's Guide to Marketing
Bill Donaldson ISBN: 978-1-906884-06-2 '''The Busy Manager’s Guide to Marketing''' is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. More |
| 10 | New book alerts hotel chains to a long-term golden age of global growth
Oxford, 14 July 2009 – In his new book, The Economic Ascent of the Hotel Business, aimed at hotel company executives, the full range of their advisors as well as students and academics of hospitality management, hospitality company investment expert, Paul Slattery, illustrates how government policies create the structural balance of economies, how this is directly linked to the patterns and volume of hotel demand generated by each nation and how the hotel business responds to progress in structural balance by creating and growing hotel chains. More |
| 11 | Open Access
We offer authors and editors of selected monographs and specialist publications the option to publish their ebook and echapters as an Open Access (OA) publications, either as individual chapters from an edited volume, the entire edited volume or entire monograph. More |
| 12 | Principles of Sustainable Project Management
ISBN: 9781911396857 HBK; 9781911396864 PBK; 9781911396871 eBook A unique approach to managing projects by combining the principles of sustainable management theory with the main processes and areas of knowledge in the currently established project management theory, in an applied context. More |
| 13 | Global Geotourism Perspectives
ISBN: 978-1-906884-17-8 An outstanding collection of international case studies that provide insight into and suggest best practice for issues such as conservation, risk management, education, marketing, interpretation and technology of actual and developing geotourism sites. More |
| 14 | Geotourism: the tourism of geology and landscape
ISBN: 978-1-906884-09-3 A compilation of first class international research which explores the nexus between landscape, geological phenomena and tourism. Covering landscape appreciation, geoheritage, management, interpretation, education and the future of geotourism, it sets the More |
| 16 | Contemporary Tourism Reviews
Editor in chief: Professor Chris Cooper ISBN: CTR • Critical, state of the art electronic reviews written by Tourism’s leading thinkers
• Provides flexible, current and topical information instantly
• Immediate, active links to the primary research material More |
| 18 | Focus On Festivals
ISBN: 978-1-910158-15-9 HBK; 978-1-910158-16-6 PBK A powerful and unique case-study focused, theoretically rigorous and pan-European approach to our most ubiquitous cultural phenomena - festivals. More |
| 21 | Author Information
We believe that marketing should be effective and targeted directly to the book or multimedia buyer - whether they are students, faculty members, adopters for text books, individuals, managers or institutional buyers. More |
| 22 | Author FAQs
How do I submit a proposal?
Simply by downloading our proposal form and completing it with as much information as possible.
What key information is necessary?
Whilst the proposal form asks precise questions, the following are the main areas which require the most detail in order for us to have a clear idea of your proposed product. More |
| 23 | Marketing Innovations for Sustainable Destinations
Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila ISBN: 978-1-906884-05-5 A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. More |
| 24 | International Cases In Sustainable Travel & Tourism
ISBN: 978-1-908999-40-5 pbk; 978-1-908999-39-9 hbk An international range of outstanding new cases focused on sustainable tourism management and development, including award winners and finalists from the WTTC Tourism for Tourism Awards. More |
| 25 | Thanatourism
ISBN: 978-1-910158-33-3 hbk; 978-1-910158-34-0 pbk Thanatourism is an important new overview of the growing field. It introduces more rigorous scholarship, new philosophical perspectives and a wealth of empirical material on the contemporary and historical consumption of death with case studies designed to stretch and challenge current discourse. More |
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