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Contemporary Cases in Heritage : Volume 1

Brian Garrod, Alan Fyall

ISBN: 978-1-908999-54-2 hbk


Contemporary Cases in Heritage: Volume 1 examines 9 international cases under the sections of Managing Heritage Sites, World Heritage Sites, and Heritage Tourism. Cases include: Festivals as Expressions of Heritage: A Viking Case Study, Ethnic Enclaves as Visitor Attractions: Singapore’s Little India, Managing Religious Heritage Attractions: The Case of Jerusalem, Challenges faced by heritage projects in a rapidly changing society: The case of Wutai Shan, China, Edinburgh WHS: A Heritage Case Study, Indigenous Tourism and Heritage: A Maori Case Study and more. Written by established experts in the field, the volume comprises substantial, in-depth and detailed case studies, written with specific learning objectives in mind. Furthermore, each case is fully referenced in academic style and accompanied by a wealth of supplementary material including discussion questions, further reading and links to websites. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).

All cases within Contemporary Cases in Heritage: Volume 1 are available for individual download from the Contemporary Cases Online or for e-readers (Kindle, Kobo), and can be purchased in a ‘pick-and-mix’ fashion to suit the needs of the reader. The online cases are packed with hyperlinks to original sources, further readings and websites. Readers can follow these links to obtain further information about the specific concepts, terms, issues and organisations identified in each case.

Features of this book and those in the series include:

  • Topical currency: a series of up-to-date, topical case studies in the allied fields of tourism, heritage, hospitality, leisure, retail, events and sport;
  • Rich, in-depth treatment of material: extensive case studies with copious illustrative material to draw students in to the cases;
  • Additional student material: discussion questions, further reading, links to websites;
  • Tutor resources: teaching notes, slides, essay questions, exam questions with guide answers, links to further resources;
  • Online purchase: individual cases chapters will be available for purchase individually or in volume packages.

Contents: Section One:Managing Heritage Sites; Festivals as Expressions of Heritage: A Viking Case Study (Kevin Hannam) Ethnic Enclaves as Visitor Attractions: Singapore’s Little India (Joan C.Henderson); Managing Religious Heritage Attractions: The Case of Jerusalem (Daniel H. Olsen); Section Two: World Heritage Sites; Challenges faced by heritage projects in a rapidly changing society: The case of Wutai Shan, China (Robert Shepherd); Managing Megalithic Monuments: a comparative study of Stonehenge and Avebury (I-Ling Kuo); Edinburgh WHS: A Heritage Case Study (Anna Leask)


About the editors


Dr Brian Garrod is Reader in Tourism Management at Aberystwyth University. He has published five books, and written over thirty journal papers and book chapters. He is Book Reviews Editor of the Journal of Heritage Tourism, Associate Editor of the Journal of Ecotourism and an editorial board member of Tourism in Marine Environments and the International Journal of Sustainable Development.

Professor Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs Director at theRosen College of Hospitality Management, University of Central Florida, USA. He has published widely in his fields of expertise and is the author of over 100 articles, book chapters and conference papers as well as ten books including Tourism Principles & Practice, one of the leading international textbooks on the subject. Alan has organised a number of international conferences and workshops and sits on the editorial boards of Annals of Tourism Research, Journal of Heritage Tourism, International Journal of Tourism Research and Tourism Recreation Research while he is book review editor on Anatolia. Alan has conducted numerous consulting and applied research projects for clients across the UK and overseas and currently serves on the ESRC Cluster Advisory Board for Exeter University Business School.

Publication and Prices


Pub Date:May 2013
Hardback: £75, Euro 98, US$ 120

Contemporary Cases Online

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