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Tourism > Tourism Marketing

Forthcoming title

Peer to Peer Accommodation Networks 2316 visits

An examination

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 eBook

The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry. Peer to Peer Accommodation networks: an examination discusses all the hot topics in this area, with a specific focus on Airbnb, in the international context.

Forthcoming title

The Meaning of Luxury in Hospitality, Events and Tourism 2968 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally

Forthcoming title

Tourism Marketing for Small Businesses 3775 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

Now available for purchase!

Marketing in Tourism, Events and Food 2nd edition 24756 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

Now available for purchase!

Foodies and Food Tourism 48558 visits

Donald Getz, Tommy Andersson, Richard Robinson, Sanja Vujicic

ISBN: HBK 978-1-908999-99-3; PBK 978-1-910158-00-5

Evidence and theory based overview of the phenomenon of food tourism and how it is developed, marketed and understood.

Now available for purchase!

Marketing and Designing the Tourist Experience 42273 visits

Isabelle Frochot, Wided Batat

ISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbk

The topic of ‘experience’ is becoming central to a proper and full unde

Now available for purchase!

Music, Markets and Consumption 47506 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

Now available for purchase!

Marketing in Food, Hospitality, Tourism and Events 76603 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

Now available for purchase!

Marketing Innovations for Sustainable Destinations 59719 visits

Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila

ISBN: 978-1-906884-05-5

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.

Now available for purchase!

Food and Beverage Management 4th edition 14416 visits

ISBN: 978-1-910158-72-2 HBK; 978-1-910158-73-9 PBK; 978-1-910158-74-6 eBook

Fourth edition of the best-selling textbook updated and revised to take account of current trends within education and the hospitality, tourism and event industries


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