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Tourism > Tourism Marketing

Forthcoming title

Reputation and Image Recovery for the Tourism Industry 1092 visits

Gabrielle Walters, Judith Mair

ISBN: 9781911396673 HBK; 9781911396680 PBK; 9781911396697 eBook

Crises and disasters that directly impact tourism can have extensive reputational implications for the organisations and destinations involved. It is critical that DMOs and CEOs communicate the right message in such circumstances to reassure the public that they have their best interests at heart.

Now available for purchase!

Peer-to-Peer Accommodation Networks 17935 visits

Pushing the boundaries

Sara Dolnicar

ISBN: 9781911396512 HBK; 9781911396529 PBK; 9781911396536 Open Access eBook

Open Access Book You can download the complete book for free, below The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators’ and their effects on the international hospitality industry.

Now available for purchase!

The Meaning of Luxury in Tourism, Hospitality and Events 15960 visits

John Swarbrooke

ISBN: 9781911396062 HBK; 9781911396079 PBK; 9781911396086 eBook

Examines the concept of luxury and its meaning across tourism, events and hospitality globally

Now available for purchase!

Tourism Marketing for Small Businesses 16119 visits

Steven Pike

ISBN: 9781911396345 HBK; 9781911396352 PBK; 9781911396369 eBook

This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world.

Now available for purchase!

Marketing in Tourism, Events and Food 2nd edition 40904 visits

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook

New edition of this key text with 2 new chapters on Technology and Social Media and Taste and Taste Making and brand new mini cases.

Now available for purchase!

Foodies and Food Tourism 64928 visits

Donald Getz, Tommy Andersson, Richard Robinson, Sanja Vujicic

ISBN: HBK 978-1-908999-99-3; PBK 978-1-910158-00-5

Evidence and theory based overview of the phenomenon of food tourism and how it is developed, marketed and understood.

Now available for purchase!

Marketing and Designing the Tourist Experience 52035 visits

Isabelle Frochot, Wided Batat

ISBN: 978-1-908999-45-0 hbk; 978-1-908999-46-7 pbk

The topic of ‘experience’ is becoming central to a proper and full unde

Now available for purchase!

Music, Markets and Consumption 57464 visits

Daragh O\'Reilly, Larsen Gretchen, Krzysztof Kubacki

ISBN: 978-1-908999-52-8 pbk; 978-1-908999-51-1 hbk

A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories

Now available for purchase!

Marketing in Food, Hospitality, Tourism and Events 91277 visits

A Critical Approach

Richard Tresidder, Craig Hirst

ISBN: 978-1-906884-52-9 hbk; 978-1-906884-22-2 pbk

A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality industries.

Now available for purchase!

Marketing Innovations for Sustainable Destinations 70522 visits

Edited by: Alan Fyall, Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Sibila

ISBN: 978-1-906884-05-5

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.


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