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Marketing in Tourism, Events and Food 2nd edition

A Critical Approach

Craig Hirst, Richard Tresidder

ISBN: 978-1-910158-30-2 HBK; 978-1-910158-31-9 PBK; 978-1-910158-32-6 eBook


About this book | About the authors | Sample files | Buy now
Review of the first edition:
"Beware! This is not a marketing text book – it is something much more useful and much more thought provoking."
"If you add only one new book to your reading lists this year you should make sure that it is this one. Then you must be prepared to go on the journey, which this critical approach will take you and your students."

Journal of Hospitality & Society, Volume 3 Number 1

  • A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries;
  • Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences;
  • Fully supported with a route map to guide the reader through the book;
  • Contains end of chapter review questions and case studies to consolidate learning.

Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

Divided into 10 chapters for easy semester teaching it covers issues such as:
  • Traditional Approaches to Marketing in THEF (Parts 1 & 2)
  • Marketing Perspectives and Value Creation
  • Consumers and Consumption of THEF; Making sense of your marketing audience
  • Semiotics and Meaning in THEF Marketing
  • THEF Experiences
  • Taste, taste makers and THEF Marketing
  • Social media marketing, brand community and communities of consumption
  • Sustainable Marketing in THEF

It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.

Publication


Nov 2016

About the authors

Dr Craig Hirst is Senior Lecturer of Food Marketing at the Sheffield Business School, Sheffield Hallam University. He has an interest in the cultural dynamics of the marketplace and its influence upon food marketing practice and consumer behaviour. His interest spans to the tourism, hospitality and event sectors.
Dr Richard Tresidder teaches marketing in the Keele Management School, Keele University, UK. His research interests are in how people interpret marketing campaigns and in particular how signs and images give meaning to the experiences that surround tourism, hospitality, food and events.

About the authors

Dr Craig Hirst is Senior Lecturer of Food Marketing at the Sheffield Business School, Sheffield Hallam University. He has an interest in the cultural dynamics of the marketplace and its influence upon food marketing practice and consumer behaviour. His interest spans to the tourism, hospitality and event sectors.
Dr Richard Tresidder teaches marketing in the Keele Management School, Keele University, UK. His research interests are in how people interpret marketing campaigns and in particular how signs and images give meaning to the experiences that surround tourism, hospitality, food and events.

Sample files

Copyright, contents and preliminary pages.pdf

Chapter 11.pdf
Chapter 1.pdf
Chapter 2.pdf
Chapter 3.pdf
Chapter 4.pdf
Chapter 5.pdf
Chapter 6.pdf
Chapter 7.pdf
Chapter 8.pdf
Chapter 9.pdf
Chapter 10.pdf
References.pdf

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Chapter 1 IntroductionPrice: £4.99
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Chapter 2 THEF Marketing and the Exchange of ValuePrice: £4.99
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Chapter 3 Marketing as Interaction and ServicePrice: £4.99
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Chapter 4 Marketing and THEF Consumption as a Socio Cultural ProcessPrice: £4.99
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Chapter 5 Putting the Experiences into Experiences MarketingPrice: £4.99
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Chapter 6 Consumer Resources and THEF ExperiencesPrice: £4.99
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Chapter 7 Marketing and IdentityPrice: £4.99
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Chapter 8 The Semiotics of THEF MarketingPrice: £4.99
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Chapter 9 Interpreting MarketingPrice: £4.99
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Chapter 10 Ethics, Sustainable Marketing and the Green ConsumerPrice: £4.99
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Chapter 11 ConclusionPrice: £4.99
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