HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

International Spa Management

Principles and practice

Sarah Rawlinson, Tim Heap

ISBN: 978-1-910158-69-2 HBK; 978-1-910158-70-8 PBK; 978-1-910158-71-5 eBook


About this book | Table of contents | About the authors | Sample files | Buy now
  • The first text to provide a thorough insight into the world of spa management – an international growth phenomenon;
  • Written by a team of industry and academic experts from a leading instution in the field of spa management education;
  • Look at all aspects of spa management from HR and training, to marketing and finance;
  • Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa.
The spa industry is big business - it’s estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled.

Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry.

International Spa Management is the first text to address these industry needs. It provides a sound and thorough guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:
  • The spa industry: types (mineral and thermal) and destinations
  • The spa consumer: behaviour, service and spa design
  • The business of spas: marketing, operations, finance and training
  • Future directions: strategizing for the future

About the Editors


Sarah Rawlinson, Head of Department Hotel Resort and Spa Management, University of Derby, UK
Tim Heap, University Principal Lecturer, University of Derby, UK

Table of contents

Part 1 The Spa Industry: Ch 1 History and Growth of the Spa Industry (I Stockdale and S Rawlinson); Ch 2 Introduction to Today’s International Spa Industry (I Stockdale); Ch 3 Spa Destinations (I Azara); Ch 4 Eco Spas and the Sustainability Agenda (I Azara); Ch 5 Mineral Springs and Thermal Spas (L Buxton); Ch 6 The Hybrid Spa – is it Really Still a Spa?(A McGillion); Part 2 The Spa Consumer: Ch 7 From Pampering to Prevention (I Stockdale and P Mandelartz); Ch 8 Guest Behaviour (I Azara); Ch 9 Guest Service and the Guest Journey (Y Huxley and L Baker); Ch 10 Spa Design; (Y Huxley and I Stockdale); Ch 11 Selling the Total Spa Product (L Buxton); Part 3 The Business of Spas: Ch 12 Marketing Spas (E Michopoulou); Ch 13 HRM in Spas (O Ramsbottom); Ch 14 Spa Operations (T Loynes and Y Huxley); Ch 15 Training and Development in Spas (S Rawlinson); Ch 16 Finance for Spas(V Higgs); Ch 17 Strategy and Leadership in Spas (T Heap); Part 4 Future Directions: Ch 18 Future Directions (T Heap and S Rawlinson)

Table of contents

Part 1 The Spa Industry: Ch 1 History and Growth of the Spa Industry (I Stockdale and S Rawlinson); Ch 2 Introduction to Today’s International Spa Industry (I Stockdale); Ch 3 Spa Destinations (I Azara); Ch 4 Eco Spas and the Sustainability Agenda (I Azara); Ch 5 Mineral Springs and Thermal Spas (L Buxton); Ch 6 The Hybrid Spa – is it Really Still a Spa?(A McGillion); Part 2 The Spa Consumer: Ch 7 From Pampering to Prevention (I Stockdale and P Mandelartz); Ch 8 Guest Behaviour (I Azara); Ch 9 Guest Service and the Guest Journey (Y Huxley and L Baker); Ch 10 Spa Design; (Y Huxley and I Stockdale); Ch 11 Selling the Total Spa Product (L Buxton); Part 3 The Business of Spas: Ch 12 Marketing Spas (E Michopoulou); Ch 13 HRM in Spas (O Ramsbottom); Ch 14 Spa Operations (T Loynes and Y Huxley); Ch 15 Training and Development in Spas (S Rawlinson); Ch 16 Finance for Spas(V Higgs); Ch 17 Strategy and Leadership in Spas (T Heap); Part 4 Future Directions: Ch 18 Future Directions (T Heap and S Rawlinson)

About the authors

Sarah Rawlinson, Head of Department Hotel Resort and Spa Management, University of Derby, UK
Tim Heap, University Principal Lecturer, University of Derby, UK

Table of contents

Part 1 The Spa Industry: Ch 1 History and Growth of the Spa Industry (I Stockdale and S Rawlinson); Ch 2 Introduction to Today’s International Spa Industry (I Stockdale); Ch 3 Spa Destinations (I Azara); Ch 4 Eco Spas and the Sustainability Agenda (I Azara); Ch 5 Mineral Springs and Thermal Spas (L Buxton); Ch 6 The Hybrid Spa – is it Really Still a Spa?(A McGillion); Part 2 The Spa Consumer: Ch 7 From Pampering to Prevention (I Stockdale and P Mandelartz); Ch 8 Guest Behaviour (I Azara); Ch 9 Guest Service and the Guest Journey (Y Huxley and L Baker); Ch 10 Spa Design; (Y Huxley and I Stockdale); Ch 11 Selling the Total Spa Product (L Buxton); Part 3 The Business of Spas: Ch 12 Marketing Spas (E Michopoulou); Ch 13 HRM in Spas (O Ramsbottom); Ch 14 Spa Operations (T Loynes and Y Huxley); Ch 15 Training and Development in Spas (S Rawlinson); Ch 16 Finance for Spas(V Higgs); Ch 17 Strategy and Leadership in Spas (T Heap); Part 4 Future Directions: Ch 18 Future Directions (T Heap and S Rawlinson)

About the authors

Sarah Rawlinson, Head of Department Hotel Resort and Spa Management, University of Derby, UK
Tim Heap, University Principal Lecturer, University of Derby, UK

Sample files

Contents, Copyright and Acknowledgement.pdf
Chapter 1.pdf
Chapter 2.pdf
Chapter 3.pdf
Chapter 4.pdf
Chapter 5.pdf
Chapter 6.pdf
Chapter 7.pdf
Chapter 8.pdf
Chapter 9.pdf
Chapter 10.pdf
Chapter 11.pdf
Chapter 12.pdf
Chapter 13.pdf
Chapter 14.pdf
Chapter 15.pdf

Buy printed books
Paperback format Available as an inspection copyPrice: £34.99Copies / Delivery by post
Hardback formatPrice: £85.00Copies / Delivery by post
Buy downloadable books
Adobe DigitalEditions ebook Available as an inspection copyPrice: £34.99
(£41.99 including VAT)
Licences / Adobe DigitalEditions download(?)
Chapter 1 The Evolution of SpaPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 2 The Spa Industry TodayPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 3 Thermal and Mineral SpringsPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 4 Eco spas: The Sustainability Agenda in the Spa IndustryPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 5 The Wellness Industry, From Therapy to HedonismPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 6 Principles and Practices of Spa Consumer BehaviourPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 7 Guest Service and the Guest JourneyPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 8 Spa Operations ManagementPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 9 Selling the Total Spa ProductPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 10 Marketing for the Spa IndustryPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 11 Developing an Effective Human Resource Strategy in the Spa IndustryPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 12 Finance for the Spa IndustryPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 13 Training and Development in the Spa IndustryPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 14 Strategic Management in the Spa IndustryPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
Chapter 15 Future DirectionsPrice: £5.99
(£7.19 including VAT)
*
Licences / Downloadable file
* An automatic discount will be applied on the checkout page if you multiple copies of the same product
Terms and conditions of purchase | Privacy policy