HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 9 Co-creation of value - Valorization of local identity through creative tourism

DOI: 10.23912/9781915097064-5117

ISBN: 9781915097064

Published: April 2022

Component type: chapter

Published in: The Sharing Economy and the Tourism Industry

Parent DOI: 10.23912/9781915097064-4970

10.23912/9781915097064-5117

Abstract

In the globalized world, businesses are increasingly linked to the service and network concepts. The paradigm shifted from a dominant logic based on physical goods to one based on service (Service-Dominant Logic) introduced by Vargo and Lusch (2004). The authors recognize knowledge and skills as the object of exchange and state that these dimensions generate benefits and value for the actors involved, defining a modern concept of value co-creation. Following the Service-Dominant Logic model and the fundamentals of Service Research and System Thinking, service logic promotes the concept of value co-creation, considering the customer as an active player in the service and able to contribute to the creation of a sustainable competitive advantage. This vision integrates the contributions of several parties in the value creation process, enabling the sharing of insights, values and resources of different actors (Vargo & Lusch, 2017).

Sample content

Click here to download PDF

Contributors

  • Fabiola Sfodera, University of Rome (Author)
  • Alessio Di Leo, Consultant (Author)

For the source title:

Cite as

Sfodera & Leo, 2022

Sfodera, F. & Leo, A.D. (2022) "Chapter 9 Co-creation of value - Valorization of local identity through creative tourism" In: Taheri, B., Rahimi, R. & Buhalis, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097064-5117

References

Barnes, S. J., Mattsson, J., Sørensen, F., & Friis Jensen, J. (2020). The mediating effect of experiential value on tourist outcomes from encounter-based experiences. Journal of Travel Research, 59(2), 367-380.

https://doi.org/10.1177/0047287519837386

Bertella, G. (2014). The co-creation of animal-based tourism experience. Tourism Recreation Research, 39(1), 115-125.

https://doi.org/10.1080/02508281.2014.11081330

Bessière, J. (1998). Local development and heritage: traditional food and cuisine as tourist attractions in rural areas. Sociologia Ruralis, 38(1), 21-34.

https://doi.org/10.1111/1467-9523.00061

Bharwani, S., & Jauhari, V. (2013). An exploratory study of competencies required to co‐create memorable customer experiences in the hospitality industry. International Journal of Contemporary Hospitality Management, 25 (6), 823-843

https://doi.org/10.1108/IJCHM-05-2012-0065

Binkhorst, E., & Den Dekker, T. (2009). Agenda for co-creation tourism experience research. Journal of Hospitality Marketing & Management, 18(2-3), 311-327.

https://doi.org/10.1080/19368620802594193

Buhalis, D. (2001). The tourism phenomenon: the new tourist and consumer. Tourism in the Age of Globalisation, 69-96.

Buonincontri, P., Morvillo, A., Okumus, F., & Van Nieken, M. (2017). Managing the experience co-creation process in tourism destinations: Empirical findings from Naples. Tourism Management, 62, 264-277.

https://doi.org/10.1016/j.tourman.2017.04.014

Campos, A. C., Mendes, J. C., do Valle, P. O., & Scott, N. (2014). Attention and memorability in tourist co-creation experiences: A qualitative approach. In TMS Algarve 2014-Management Studies International Conference.

Campos, A. C., Mendes, J., do Valle, P. O., & Scott, N. (2016). Co-creation experiences: Attention and memorability. Journal of Travel & Tourism Marketing, 33(9), 1309-1336.

https://doi.org/10.1080/10548408.2015.1118424

Chen, Y., Cottam, E., & Lin, Z. (2020). The effect of resident-tourist value co-creation on residents' well-being. Journal of Hospitality and Tourism Management, 44, 30-37.

https://doi.org/10.1016/j.jhtm.2020.05.009

De Jager, K. (2009). Co-creation as a strategic element of tourism destination competitiveness. In 3rd Advances in Tourism Marketing Conference: Marketing innovations for sustainable destinations: Operations, interactions, experiences.

Del Vecchio, P., Mele, G., Ndou, V., & Secundo, G. (2018). Creating value from social big data: Implications for smart tourism destinations. Information Processing & Management, 54(5), 847-860.

https://doi.org/10.1016/j.ipm.2017.10.006

Della Corte, V., Sant'Angelo, V. C. M., Zamparelli, G., & Brancaccio, R. (2009). Leverage of cities' promotion, Events and Meetings in the City Conference Proceedings (p. 125).

Deng, Y. T. & Lee, H. (2019). Exploring the dimensions of bed & breakfast (B&B) visitors' experiences. International Journal of Tourism Sciences, 19(3), 166-180.

https://doi.org/10.1080/15980634.2019.1663989

Dolan, R., Seo, Y., & Kemper, J. (2019). Complaining practices on social media in tourism: A value co-creation and co-destruction perspective. Tourism Management, 73, 35-45.

https://doi.org/10.1016/j.tourman.2019.01.017

Eraqi, M. I. (2011). Co-creation and the new marketing mix as an innovative approach for enhancing tourism industry competitiveness in Egypt. International Journal of Services and Operations Management, 8(1), 76-91.

https://doi.org/10.1504/IJSOM.2011.037441

Frow, P., Payne, A., & Storbacka, K. (2011). Co-creation: a typology and conceptual framework. In Proceedings of ANZMAC, pp. 1-6.

Gretzel, U., Fesenmaier, D. R., Formica, S., & O'Leary, J. T. (2006). Searching for the future: Challenges faced by destination marketing organizations. Journal of Travel Research, 45(2), 116-126.

https://doi.org/10.1177/0047287506291598

Grissemann, U. S., & Stokburger-Sauer, N. E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance. Tourism management, 33(6), 1483-1492.

https://doi.org/10.1016/j.tourman.2012.02.002

Hsieh, P. H., & Yuan, S. T. (2011). Regional tourism service ecosystem development: A co-creation and imagery-based approach. In 2011 International Joint Conference on Service Sciences, pp. 267-271. IEEE.

https://doi.org/10.1109/IJCSS.2011.60

Ihamäki, P. (2012). Geocachers: The creative tourism experience. Journal of Hospitality and Tourism Technology. 3(3),152-175

https://doi.org/10.1108/17579881211264468

Kim, N., & Wicks, B. E. (2010). Rethinking tourism cluster development models for global competitiveness. International CHRIE Conference-Refereed Track, 28.

Kjær, S. H. (2011). Meaningful-experience creation and event management: A post-event analysis of Copenhagen Carnival 2009. Culture Unbound: Journal of Current Cultural Research, 3(2), 243-267.

https://doi.org/10.3384/cu.2000.1525.113243

Larsen, S. (2007). Aspects of a psychology of the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 7-18.

https://doi.org/10.1080/15022250701226014

Lee, M., Lee, S. A., & Koh, Y. (2019). Multisensory experience for enhancing hotel guest experience. International Journal of Contemporary Hospitality Management, 31 (11), 4313-4337

https://doi.org/10.1108/IJCHM-03-2018-0263

Li, X.A., Cheng, C.K., Kim, H.K., & Petrick, J. (2008), A systematic comparison of first-time and repeat visitors via a two-phase online survey, Tourism Management, 29 (2), 278-293

https://doi.org/10.1016/j.tourman.2007.03.010

Olsson, A. K. (2012). Spatial aspects of member retention, participation and co‐creation in tourism settings. International Journal of Nonprofit and Voluntary Sector Marketing, 17(3), 231-247.

https://doi.org/10.1002/nvsm.1426

Ooi, N., & Laing, J. H. (2010). Backpacker tourism: sustainable and purposeful? Investigating the overlap between backpacker tourism and volunteer tourism motivations. Journal of Sustainable Tourism,18(2), 191-206.

https://doi.org/10.1080/09669580903395030

Prahalad, C.K. & V. Ramaswamy (2004). The future of competition: co-creating unique value with customers. Harvard Business School Press, Boston.

https://doi.org/10.1108/10878570410699249

Prebensen, N. K., & Foss, L. (2011). Coping and co‐creating in tourist experiences. International Journal of Tourism Research, 13(1), 54-67.

https://doi.org/10.1002/jtr.799

Prebensen, N. K., Vittersø, J., & Dahl, T. I. (2013a). Value co-creation significance of tourist resources. Annals of Tourism Research, 42, 240-261.

https://doi.org/10.1016/j.annals.2013.01.012

Prebensen, N. K., Woo, E., Chen, J. S., & Uysal, M. (2013b). Motivation and involvement as antecedents of the perceived value of the destination experience. Journal of Travel Research, 52(2), 253-264.

https://doi.org/10.1177/0047287512461181

Richards G. (2009). Creative tourism and local development, in Wurzburger, R. Pattakos, A. and Pratt, S. (Eds). Creative Tourism: a global conversation, Sunstone Press, Santa Fe, 78-90

Richards, G. (2011). Creativity and tourism. The State of Art. Annals of Tourism Research, 38(4), 1225-1253.

https://doi.org/10.1016/j.annals.2011.07.008

Rihova, I., Moital, M., Buhalis, D. & Gouthro, M.-B. (2019), Practice-based segmentation: taxonomy of C2C co-creation practice segments, International Journal of Contemporary Hospitality Management, 31 (9), 3799-3818.

https://doi.org/10.1108/IJCHM-01-2018-0096

Scott, N., Laws, E., & Boksberger, P. (2009). The marketing of hospitality and leisure experiences. Journal of Hospitality Marketing & Management, 18(2-3), 99-110. doi:10.1080/19368620802590126

https://doi.org/10.1080/19368620802590126

Siggelkow, N. (2007). Persuasion with case studies. The Academy of Management Journal, 50(1), 20-24

https://doi.org/10.5465/amj.2007.24160882

Sita, S. E. D., & Mohd Nor, N. A. (2015). Local perceptions towards tourism impacts related to homestay programme. Journal of Management Research, 7(2), 274-285.

https://doi.org/10.5296/jmr.v7i2.6952

Sugathan, P., & Ranjan, K. R. (2019). Co-creating the tourism experience. Journal of Business Research, 100, 207-217.

https://doi.org/10.1016/j.jbusres.2019.03.032

Tan, S. K., Kung, S. F., & Luh, D. B. (2013). A model of 'creative experience' in creative tourism. Annals of Tourism Research, 41, 153-174.

https://doi.org/10.1016/j.annals.2012.12.002

Teng, H. Y., & Tsai, C. H. (2020). Can tour leader likability enhance tourist value co-creation behaviors? The role of attachment. Journal of Hospitality and Tourism Management, 45, 285-294.

https://doi.org/10.1016/j.jhtm.2020.08.018

Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17.

https://doi.org/10.1509/jmkg.68.1.1.24036

Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34(1), 46-67. Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., &

https://doi.org/10.1016/j.ijresmar.2016.11.001

Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing, 85(1), 31-41.

https://doi.org/10.1016/j.jretai.2008.11.001

Yin R.K. (1994), Case Study Research. Design and methods. Sage, Thousand Oaks.

Zapata, M. J., Hall, C. M., Lindo, P., & Vanderschaeghe, M. (2011). Can community-based tourism contribute to development and poverty alleviation? Lessons from Nicaragua. Current Issues in Tourism, 14(8), 725-749.

https://doi.org/10.1080/13683500.2011.559200

Zatori, A., Smith, M. K., & Puczko, L. (2018). Experience-involvement, memorability and authenticity: The service provider's effect on tourist experience. Tourism Management, 67, 111-126.

https://doi.org/10.1016/j.tourman.2017.12.013

Zhang, H,. Gordon, S., Buhalis, D., & Ding, X., (2018). Experience value co-creation on destination online platforms. Journal of Travel Research, 57(8), 1093-1107

https://doi.org/10.1177/0047287517733557

Zouni, G., & Kouremenos, A. (2008). Do tourism providers know their visitors? An investigation of tourism experience at a destination. Tourism and Hospitality Research, 8(4), 282-297.

https://doi.org/10.1057/thr.2008.30

Available

Published in The Sharing Economy and the Tourism Industry

Hardback format [Details]Price: €122.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy