HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 7 Qualitative Data Gathering Techniques

DOI: 10.23912/978-1-910158-51-7-2776

ISBN: PBK

Published: September 2015

Component type: chapter

Published in: Research Methods for Business and Management 2nd edn

Parent DOI: 10.23912/978-1-910158-51-7-2735

10.23912/978-1-910158-51-7-2776

Abstract

As a primary methodology in the Methods Map, qualitative research techniques promote the collection of rich and revelatory data. This chapter presents several qualitative data collection techniques appropriate to business management research, such as interviews, focus groups, ethnographic approaches, observations, and the use of diaries. To the inexperienced researcher, these approaches may initially appear a less challenging methodological option to pursue, however, this chapter serves to highlight the inherent complexities associated with qualitative techniques and offers accessible advice and guidance for researchers new to qualitative research, or those looking to formalise their current understanding.

Sample content

Click here to download PDF

Contributors

  • Sean Lochrie, Heriot-Watt University (Author)
  • Ross Curran, Heriot-Watt University (Author)
  • Kevin O'Gorman, Heriot-Watt University (Author)

For the source title:

Cite as

Lochrie, Curran & O'Gorman, 2015

Lochrie, S., Curran, R. & O'Gorman, K. (2015) "Chapter 7 Qualitative Data Gathering Techniques" In: O'Gorman, K.D. & MacIntosh, R. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2776

References

Alexander, M., O'Gorman, K. D., & Wood, K. (2010). Nutritional labelling in restaurants: Whose responsibility is it anyway? International Journal of Contemporary Hospitality Management, 22(4), 572-579. https://doi.org/10.1108/09596111011042758

Alvesson, M. (2003). Beyond neopositivists, romantics, and localists: A reflexive approach to interviews in organizational research. Academy of management review, 28(1), 13-33.

Bryce, D., MacLaren, A. C., & O'Gorman, K. D. (2013). Historicising consumption: Orientalist expectations of the Middle East. Consumption Markets & Culture, 16(1), 45-64. https://doi.org/10.1080/10253866.2012.662830

Coulson, A. B., MacLaren, A. C., McKenzie, S., & O'Gorman, K. D. (2014). Hospitality codes and social exchange theory: The Pashtunwali and tourism in Afghanistan. Tourism Management, 45, 134-141. https://doi.org/10.1016/j.tourman.2014.03.019

Geertz, C. (1973) The Interpretation of Cultures, New York: Basic Books.

Kozinets, R. V. (2001). Utopian enterprise: Articulating the meanings of Star Trek's culture of consumption. Journal of consumer research, 28(1), 67-88. https://doi.org/10.1086/321948

MacIntosh, R., & Bonnet, M. (2007). International perspectives on validity in action research: introduction to the special issue. Management Research News, 30(5), 321-323. https://doi.org/10.1108/mrn.2007.02130eaa.001

McMillan, C. L., O'Gorman, K. D., & MacLaren, A. C. (2011). Commercial hospitality: A vehicle for the sustainable empowerment of Nepali women. International Journal of Contemporary Hospitality Management, 23(2), 189-208. https://doi.org/10.1108/09596111111119329

Murthy, D. (2008). Digital ethnography an examination of the use of new technologies for social research. Sociology, 42(5), 837-855. https://doi.org/10.1177/0038038508094565

Weinberg, D. B. (2003). Code Green: Money-driven hospitals and the dismantling of nursing. Ithaca; Cornell University press.

Available

Chapter 7 Qualitative Data Gathering Techniques [Details]Price: USD $7.99*Licences / Downloadable file

Published in Research Methods for Business and Management 2nd edn

Chapter 7 Qualitative Data Gathering Techniques [Details]Price: USD $7.99*Licences / Downloadable file
Paperback format [Details] Available as an inspection copyPrice: USD $60.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy