HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 14 Marketing the Seasons

DOI: 10.23912/9781911635840-5469

ISBN: 9781911635840

Published: June 2023

Component type: chapter

Published in: Tourism: A temporal analysis

Parent DOI: 10.23912/9781911635840-4702

10.23912/9781911635840-5469

Abstract

This chapter explores the use of seasons in defining the marketing offer for destinations. Rather than examining the traditional idea of seasonality within the tourism industry that is formed around both weather conditions (skiing in winter, beaches in summer etc.) and calendar events (school holidays, Spring break or religious holidays etc.), this chapter explores how the cycle of seasons are linked to specific touristic experiences that help to reduce the impact of seasonality on businesses by creating a continuous sequence of events throughout the year.

Sample content

Click here to download PDF

Contributors

  • Richard Tresidder, Sheffield Hallam University (Author)
  • Emmie Deakin, Sheffield Hallam University (Author)

For the source title:

  • Philip Goulding, Formerly Principal Lecturer in Tourism at Sheffield Business School, Sheffield Hallam University, UK (Editor)

Cite as

Tresidder & Deakin, 2023

Tresidder, R. & Deakin, E. (2023) "Chapter 14 Marketing the Seasons" In: Goulding, P. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635840-5469

References

Bausch, T., & Unseld, C. (2018). Winter tourism in Germany is much more than skiing! Consumer motives and implications to Alpine destination marketing. Journal of Vacation Marketing, 24(3), 203-217.

https://doi.org/10.1177/1356766717691806

Bigné, E., & Decrop, A. (2019). Paradoxes of postmodern tourists and innovation in tourism marketing, in E. Fayos-Solà & C. Cooper (eds.) The Future of Tourism, Springer, Cham. pp. 131-154.

https://doi.org/10.1007/978-3-319-89941-1_7

Butler, R. (1998), Seasonality in tourism: Issues and implications, The Tourist Review, 53(3), 18-24.

https://doi.org/10.1108/eb058278

Chen, J. L., Li, G., Wu, D. C., & Shen, S. (2019). Forecasting seasonal tourism demand using a multiseries structural time series method. Journal of Travel Research, 58(1), 92-103.

https://doi.org/10.1177/0047287517737191

Dickinson, J., Calver, S., Watters, K. & Wilkes, K. (2004) Journeys to heritage attractions in the UK: A case study of National Trust property visitors in the south west. Journal of Transport Geography, 12(2), pp 103-113.

https://doi.org/10.1016/j.jtrangeo.2003.12.002

Duro, J. A., & Turrión-Prats, J. (2019). Tourism seasonality worldwide. Tourism Management Perspectives, 31, 38-53.

https://doi.org/10.1016/j.tmp.2019.03.010

Ferrante, M., Magno, G. L. L., & De Cantis, S. (2018). Measuring tourism seasonality across European countries. Tourism Management, 68, 220-235.

https://doi.org/10.1016/j.tourman.2018.03.015

Gkarane, S., & Vassiliadis, C. (2020). Selective key studies in tourism seasonality: a literature review. Strategic Innovative Marketing and Tourism, 247-256.

https://doi.org/10.1007/978-3-030-36126-6_27

Hirst, C. & Tresidder, R. (2016) Marketing Tourism, Events and Food: A Customerbased approach (2nd ed.). Goodfellow Publishers, Oxford.

Lithgow, K. & Timbrell, H. (2014) How better volunteering can improve conservation: Why we need to stop wondering whether volunteering in conservation is a good thing and just get better at doing it well. Journal of the Institute of Conservation, 37 (1), 3-14. Martín Martín, J. M., Salinas Fernandez, J. A., Rodriguez Martin, J. A., & Ostos

https://doi.org/10.1080/19455224.2013.873730

Rey, M. D. S. (2020). Analysis of tourism seasonality as a factor limiting the sustainable development of rural areas. Journal of Hospitality & Tourism Research, 44(1), 45-75.

https://doi.org/10.1177/1096348019876688

National Trust (2021) National Trust Annual report 2020/21. https://nt.global.ssl.fastly.net/binaries/content/assets/website/national/pdf/nationaltrustannualreport2020_21.pdf

Tresidder, R. (2014). The semiotics of tourism marketing. In S. McCabe (ed.) The Routledge Handbook of Tourism Marketing, Routledge, pp. 116-128.

Tresidder, R. (2015). Experiences marketing: A cultural philosophy for contemporary hospitality marketing studies. Journal of Hospitality Marketing & Management, 24(7), 708-726.

https://doi.org/10.1080/19368623.2014.945224

Urry, J., & Larsen, J. (2011). The Tourist Gaze 3.0. Sage, London.

https://doi.org/10.4135/9781446251904

Available

Chapter 14 Marketing the Seasons [Details]Price: USD $7.99*Licences / Downloadable file

Published in Tourism: A temporal analysis

Chapter 14 Marketing the Seasons [Details]Price: USD $7.99*Licences / Downloadable file
Hardback format [Details]Price: USD $140.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy