Principles of Ecology and Management

Abstract

or more than a decade now, business gurus have been advising managers to embark upon the kinds of environmental processes that will allow their companies to survive and thrive in the face of a mounting ecological imperative. The big question for students of business is therefore not why companies should go green, but rather why so little progress has been achieved so far. Hence the unique focus of this book, which turns the table on the cheerleading attitudes customarily associated with many green business texts to highlight instead the factors impeding the much desired transition towards greater corporate environmentalism. By gaining a more realistic understanding of these obstacles, readers will be able to develop a fuller sense of how they might be overcome.