Chapter 8 Selling culture, The Growth of Wine Tourism

Damien Wilson

doi:10.23912/978-1-908999-03-0-2333

Chapter 8 Selling culture, The Growth of Wine Tourism

DOI: 10.23912/978-1-908999-03-0-2333	ISBN: 978-1-908999-03-0
Published: September 2013	Component type: chapter
Published in: Food and Drink: the cultural context	Parent DOI: 10.23912/978-1-908999-03-0-2005

10.23912/978-1-908999-03-0-2333

Abstract

Weâ€™ve learned that tourists look for a short-term change in their lives; a sense of excitement in the unfamiliar, and to live life of â€˜the otherâ€™ albeit briefly (Ooi & Laing, 2010; Smith et al., 2010; Getz & Cheyne, 1997). Tourists actively search for experiences that enrich their lives. â€˜Tourists bring money and jobs to [a] local economyâ€™ (Xie, 2011, p. 162); but this new-found commercial appeal, while it might deliver economic development, is a two-edged sword. As any local economy grows, the spending power of tourists inflates prices, affecting the capacity of local communities to maintain their lives in their traditional manner. The charm of an authentic experience of life in another culture quickly begins to wane once tourist services overtake local culture. In essence, the commodification of culture can damage the lived experience of indigenous people.

Sample content

Click here to download PDF

Contributors

Damien Wilson, Burgundy School of Business (Author)

For the source title:

Donald Sloan, Oxford Brookes University (Editor)

Cite as

Wilson, 2013

Wilson, D. (2013) "Chapter 8 Selling culture, The Growth of Wine Tourism" In: Sloan, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-03-0-2333

Save, bookmark or recommend

References

Alant, K. & Bruwer, J. (2004) Wine tourism behaviour in the context of a motivational framework for wine regions and cellar doors, Journal of Wine Research, 15(1), 27-37.

https://doi.org/10.1080/0957126042000300308

Beer, S., Edwards, J., Fernandes, C. and Sampaio, F. (2002) Regional food cultures: integral to the rural tourism product, in Hjalager, A.-M. and Richards, G. (Ed.), Tourism and Gastronomy. London and New York: Routledge, pp. 207-223

Bettman, J. R. (1979) Memory factors in consumer choice, Reviews research & theory on human memory, 43, 37-53.

https://doi.org/10.1177/002224297904300205

Boniface, P. (2003) The wine dimension, in Tasting Tourism: Travelling for Food and Drink, Hampshire, England, UK; Burlington, USA: Ashgate, pp. 131-140

Bruwer, J. and Johnson, R. (2010) Place-based marketing and regional branding strategy perspectives in the California wine industry, Journal of Consumer Marketing, 27(1), 5-16.

https://doi.org/10.1108/07363761011012903

Bruwer, J., Li, E. and Reid, M. (2002) Segmentation of the Australian wine market using a wine-related lifestyle approach, Journal of Wine Research, 13(3), 217-242.

https://doi.org/10.1080/0957126022000046510

Carlsen, J. (2004) A review of global wine tourism research, Journal of Wine Research, 15(1), 5-13.

https://doi.org/10.1080/0957126042000300281

Cohen, E. and Avieli, N. (2004) Food in tourism: attraction and impediment, Annals of Tourism Research, 31, 755-778.

https://doi.org/10.1016/j.annals.2004.02.003

Correla, L., Passos AscenÃ§Ã£o, M. J. and Charters, S. (2004), Wine routes in Portugal: A case study of the Bairrada Wine Route, Journal of Wine Research, 15(1), 15-25.

https://doi.org/10.1080/0957126042000300290

Eurostat. (2012) National accounts - GDP - statistics explained, National Accounts - GDP. April 3rd, 2012 http://epp.eurostat.ec.europa.eu/ statistics_explained/index.php/National_accounts_%E2%80%93_GDP

Frochot, I. (2002) Wine tourism in France: A paradox?, in Hall, C. M., Sharples, L., Cambourne, B., and Macionis, N. (Ã‰d.), Wine Tourism Around the World: Development, Management and Markets, Oxford, UK: Butterworth Heinemann, pp 67-80

https://doi.org/10.4324/9780080521145-3

Frochot, I. (2003) An analysis of regional positioning and its associated food images in French tourism regional brochures, Journal of Travel & Tourism Marketing, 14(3/4), 77-96.

https://doi.org/10.1300/J073v14n03_05

Getz, D. & Cheyne, J. (1997) Special event motivations and behaviour, in Ryan, C. (ed.), The Tourist Experience: A New Introduction, London: Cassell Publications pp 136-154

Hall, C. M. & Mitchell, R. (2000) We are what we eat: food, tourism and globalization, Tourism, Culture and Communication, 29-37.

Hu, Y. & Ritchie, J. R. B. (1993) Measuring destination attractiveness: a contextual approach, Journal of Travel Research, 32(2), 25-34.

https://doi.org/10.1177/004728759303200204

Jaffe, E. & Pasternak, H. (2004) Developing wine trails as a tourist attraction in Israel, International Journal of Tourism Research, 6(4), 237-249.

https://doi.org/10.1002/jtr.485

Jenkins, O. H. (1999) Understanding and measuring tourist destination images, International Journal of Tourism Research, 1(1), 1-15.

https://doi.org/10.1002/(SICI)1522-1970(199901/02)1:1<1::AID-JTR143>3.0.CO;2-L

Lattin, J. M. amd McAlister, L. (1985) 'Using a variety-seeking model to identify substitute and complementary relationships among competing products', Journal of Marketing Research, 22, 330-39.

https://doi.org/10.1177/002224378502200308

Marzo-Navarro, M. and Pedraja-Iglesias, M. (2012). Critical factors of wine tourism: incentives and barriers from the potential tourist's perspective, International Journal of Contemporary Hospitality Management, 24(2), 312-34.

https://doi.org/10.1108/09596111211206196

Mitchell, A. A. (1979) Involvement: a potentially important mediator of consumer behavior, Advances in Consumer Research, 6, 191-196.

Novelli, M. (2005) Niche Tourism: Contemporary issues, trends and cases, Burlington: Elsevier Butterworth-Heinemann.

O'Connell, R. (2012) Wine tourism on Highway 29 in Napa Valley, 14th March 2012, http://kidnapa.posterous.com/wine-tourism-on-highway -29-in-napa-valley

O'Mahoney, Hall, J., Lockshin, L., Jago, L. K. and Brown, G. (2005) Understanding the impact of wine tourism on future purchasing behaviour : wine tourism experiences and future behaviour, Internal- pdf://O'Mahoney et al 2005-3277552128/O'Mahoney et al 2005.pdf

O'Neill, M. & Charters, S. (2000) Service quality at the cellar door: implications for Western Australia's developing wine tourism industry, Managing Service Quality, 10(2), 112-122.

https://doi.org/10.1108/09604520010318308

Ooi, N. & Laing, J. H. (2010) Backpacker tourism: sustainable and purposeful? Investigating the overlap between backpacker tourism and volunteer tourism motivations, Journal of Sustainable Tourism, 18(2), 191-206.

https://doi.org/10.1080/09669580903395030

Orth, U. R., StÃ¶ckl, A., Veale, R., Brouard, J., Cavicchi, A., Faraoni, M., et al. (2011) Using attribution theory to explain tourists' attachments to place- based brands, Journal of Business Research, (0), http://www.sciencedirect.com/science/article/pii/S0148296311003717

Page, S. J. (1995) Urban Tourism, New York: Routledge.

Preston, D. (2008) Viticulture and winemaking in contemporary rural change: experience from Southern France and Eastern Australia, Journal of Wine Research, 19(3), 159-173.

https://doi.org/10.1080/09571260902891043

Rusher, K. (2003) The Bluff Oyster Festival and regional economic development: festival as culture commodified, in Sharples, L., Mitchell, R., Macionis, N., and Cambourne, B. (Ã‰d.), Food tourism around the world: Development, Management and Markets, Oxford: Butterworth Heinemann, pp 192-205

https://doi.org/10.1016/B978-0-7506-5503-3.50014-2

Skinner, A. M. (2002) Napa Valley, California: A model of wine region development, in Hall, C. M., Sharples, L., Cambourne, B., andMacionis, N. (Ã‰d.), Wine Tourism Around the World: Development, Management and Markets, Oxford: Butterworth Heinemann, pp 283-296

https://doi.org/10.4324/9780080521145-15

Smith, S., Costello, C. & Muenchen, R. A. (2010) Influence of push and pull motivations on satisfaction and behavioral intentions within a culinary tourism event, Journal of Quality Assurance in Hospitality & Tourism, 11(1), 17-35.

https://doi.org/10.1080/15280080903520584

UNWTO. (2012) Tourism Highlights, United Nations World Tourism Organisation

Urry, J. (1990) The consumption of tourism, Sociology, 24(1), 23-35.

https://doi.org/10.1177/0038038590024001004

Urry, J. (1992) The Tourist Gaze revisited, American Behavioral Scientist, 36(2), 172.

https://doi.org/10.1177/0002764292036002005

Wangbickler, M. (2012) Wine tourism does not exist, in Perrugia, Italy. March 21st, 2012 http://balzac.com/wp/wp-content/uploads/2012/01/Wine-tourism-Does-Not-Exist_convert.pdf

Whittlesea, B. W. A. (2002) Two routes to remembering (and another to remembering not), Journal of Experimental Psychology: General, 131, 325-348.

https://doi.org/10.1037/0096-3445.131.3.325

Xie, P. F. (2011) Authenticating Ethnic Tourism, Channel View Publications

https://doi.org/10.21832/9781845411596

Zaichkowsky, J. L. (1985) Measuring the involvement construct, Journal of Consumer Research, 12, 341-52