Music, Markets and Consumption
DOI: 10.23912/978-1-908999-52-8-2009 | ISBN: 978-1-908999-52-8 |
Published: May 2013 | Component type: book |
Abstract
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.
Sample content
Contributors
- Dr Daragh O’Reilly, University of Sheffield (Author)
- Dr Gretchen Larsen, King’s College London (Author)
- Dr Krzysztof Kubacki, Griffith University (Author)
Cite as
O’Reilly, Larsen & Kubacki, 2013
O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (2013) Music, Markets and Consumption. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-52-8-2009
Chapters
Chapter 1 Marketing and Music (O’Reilly, Larsen & Kubacki)
Chapter 2 Shaping Forces (O’Reilly, Larsen & Kubacki)
Chapter 3 Music as Product (O’Reilly, Larsen & Kubacki)
Chapter 4 Musicians (O’Reilly, Larsen & Kubacki)
Chapter 5 Music Brands (O’Reilly, Larsen & Kubacki)
Chapter 6 Socio Cultural Music Branding (O’Reilly, Larsen & Kubacki)
Chapter 7 Music Consumption (O’Reilly, Larsen & Kubacki)
Chapter 8 Music, Fans and Fandom (O’Reilly, Larsen & Kubacki)
Chapter 9 Music and Collectivity (O’Reilly, Larsen & Kubacki)
Chapter 10 Live Music and Festivals (O’Reilly, Larsen & Kubacki)
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