Chapter 5 Music Brands
DOI: 10.23912/978-1-908999-52-8-2249 | ISBN: 978-1-908999-52-8 |
Published: May 2013 | Component type: chapter |
Published in: Music, Markets and Consumption | Parent DOI: 10.23912/978-1-908999-52-8-2009 |
Abstract
Fender Stratocasters, Steinway grand pianos, Marshall amplifiers, the iPod – these are all brands associated with the music business in one way or another. However, in addition to these product brands, there is regular talk within the music industry of pop idols, rock icons, pop stars, jazz greats, rock gods, legendary opera singers, cult bands, guitar heroes, stellar performances, trademark sounds, signature tunes, classic albums, breakthrough singles, rock ‘n’ roll myths, anthemic songs, breakout/ breakthrough recordings, and – of course – hype. These terms have in common the signification of some kind of, or some claim to, cultural distinction. From a marketing point of view, this kind of talk fits very easily into the strategic notion of positioning, as well as the discourse of branding.
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Contributors
- Dr Daragh O’Reilly, University of Sheffield (Author)
- Dr Gretchen Larsen, King’s College London (Author)
- Dr Krzysztof Kubacki, Griffith University (Author)
For the source title:
- Dr Daragh O’Reilly, University of Sheffield (Author)
- Dr Gretchen Larsen, King’s College London (Author)
- Dr Krzysztof Kubacki, Griffith University (Author)
Cite as
O’Reilly, Larsen & Kubacki, 2013
O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (2013) "Chapter 5 Music Brands" In: O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-52-8-2249
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