Chapter 3 Music as Product
DOI: 10.23912/978-1-908999-52-8-2261 | ISBN: 978-1-908999-52-8 |
Published: May 2013 | Component type: chapter |
Published in: Music, Markets and Consumption | Parent DOI: 10.23912/978-1-908999-52-8-2009 |
Abstract
n order to develop a more holistic and integrated understanding of the relationship between music and the market, and consequently of music production and consumption, it is necessary to examine the notion of music as a product. The very act of exploring the relationship between music, markets and consumption immediately frames music as a ‘product’. In the marketplace, music is ‘produced’ and ‘consumed’ rather than made and heard. But the language and practices of the market and of marketing go far beyond the labelling of music making and listening in this way. They are pervasive and, as such, mediate our everyday engagement with music, regardless of the role we play in the market. The way the quality of music is evaluated is dominated by measures of sales success: songs ‘top the charts’, artists ‘sell out’ stadiums and tours, and recording companies sign ‘the next big thing’ to contracts in the expectation of future sales. Even a particular market can be held up as measure of success: in popular music, many bands, such as the Beatles, have been deemed to be successful only after they have ‘broken America’ by reaching high positions on the US music charts.
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Contributors
- Dr Daragh O’Reilly, University of Sheffield (Author)
- Dr Gretchen Larsen, King’s College London (Author)
- Dr Krzysztof Kubacki, Griffith University (Author)
For the source title:
- Dr Daragh O’Reilly, University of Sheffield (Author)
- Dr Gretchen Larsen, King’s College London (Author)
- Dr Krzysztof Kubacki, Griffith University (Author)
Cite as
O’Reilly, Larsen & Kubacki, 2013
O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (2013) "Chapter 3 Music as Product" In: O’Reilly, D.D., Larsen, D.G. & Kubacki, D.K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-908999-52-8-2261
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