Introducing Management in a Global Context
DOI: 10.23912/978-1-910158-47-0-2734 | ISBN: 978-1-910158-47-0 |
Published: September 2015 | Component type: book |
Abstract
Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.
Contributors
- Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
- Kevin D O'Gorman, Heriot-Watt University (Editor) http://orcid.org/0000-0001-6239-6619
Cite as
MacIntosh & O'Gorman, 2015
MacIntosh, R. & O'Gorman, K.D. (2015) Introducing Management in a Global Context. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-47-0-2734
Chapters
Chapter 1 Introducing Management Art or science (O'Gorman, Farrington & Gregor)
Chapter 2 Strategic Management (MacIntosh)
Chapter 3 Marketing and Consumer Behaviour (Hogg, Gori & Hisbent)
Chapter 4 Operations and Performance Management (Bititci & Jwijati)
Chapter 5 Managing People Practice and Theory (Marks & Maclean)
Chapter 6 Managing Change (MacIntosh, Andrews & McLeod)
Chapter 7 Entrepreneurship and Business Growth (Stirzaker)
Chapter 8 Economics and Regional Development (Danson & Kerry)
Chapter 9 Managing Quality (Antony)
Chapter 10 Business Ethics in a Global Context (Jack, Glasgow, Farrington & O'Gorman)
Chapter 11 Running a Global Organization (MacIntosh, Krebs & Jones)
Chapter 12 Becoming a Manager (Collinson & Queenan)
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