Chapter 3 Marketing and Consumer Behaviour

DOI: 10.23912/978-1-910158-47-0-2795	ISBN: 978-1-910158-47-0
Published: September 2015	Component type: chapter
Published in: Introducing Management in a Global Context	Parent DOI: 10.23912/978-1-910158-47-0-2734

10.23912/978-1-910158-47-0-2795

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Contributors

• Gillian Hogg, Heriot-Watt University (Author)
• Keith Gori, Heriot-Watt University (Author)
• Wendy Hisbent, Heriot-Watt University (Author)

For the source title:

• Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
• Kevin D O'Gorman, Heriot-Watt University (Editor) http://orcid.org/0000-0001-6239-6619

Cite as

Hogg, Gori & Hisbent, 2015

Hogg, G., Gori, K. & Hisbent, W. (2015) "Chapter 3 Marketing and Consumer Behaviour" In: MacIntosh, R. & O'Gorman, K.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-47-0-2795

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