Chapter 9 Quantitative Data Gathering Techniques
DOI: 10.23912/978-1-910158-51-7-2781 | ISBN: PBK |
Published: September 2015 | Component type: chapter |
Published in: Research Methods for Business and Management 2nd edn | Parent DOI: 10.23912/978-1-910158-51-7-2735 |
Abstract
The role of managers and researchers is concerned with analysing and solving problems. These problems come in many forms with common features and often numerical information can be useful for analysis. In order to perform quantitative analyses, we need data. This chapter illustrates how to collect quantitative data: sampling and measurement issues, surveys and experimental research. In this chapter the tools that are needed for collecting quantitative data are introduced. In particular, the key issues that should be related to your research question are a) defining what are your dependent and independent variables b) how to sample your participants and c) how to design appropriate questions to elicit the data you need to answer your research question.
Sample content
Contributors
- Babek Taheri, Heriot-Watt University (Author)
- Catherine Porter, Heriot-Watt University (Author)
- Nikolaos Valantasis-Kanellos, Heriot-Watt University (Author)
For the source title:
- Kevin D O'Gorman, Heriot-Watt University (Editor) http://orcid.org/0000-0001-6239-6619
- Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
Cite as
Taheri, Porter & Valantasis-Kanellos, 2015
Taheri, B., Porter, C. & Valantasis-Kanellos, N. (2015) "Chapter 9 Quantitative Data Gathering Techniques" In: O'Gorman, K.D. & MacIntosh, R. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-51-7-2781
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