Chapter 9 Galway International Arts Festival, What’s behind the internationalisation of a name
DOI: 10.23912/978-1-910158-55-5-2987 | ISBN: 978-1-910158-55-5 |
Published: February 2016 | Component type: chapter |
Published in: Focus on World Festivals | Parent DOI: 10.23912/978-1-910158-55-5-2822 |
Abstract
Galway International Arts Festival (GIAF) takes place in July in the West of Ireland and combines different art-forms including theatre, music and the visual arts. It comprises comedy and street spectacle, as well as a discursive strand centred on creativity called First Thought Talks. The festival was established in 1978 as an outlet for professional artists living in the area and a stage to showcase national and international artwork. It was originally called Galway Arts Festival and added the term ‘international’ to its title in 2014. This name change could be interpreted as a strategic marketing move to position GIAF in a broader circuit of international events, but is also an interesting starting point to discuss GIAF’s transformation as informed by globalisation. Globalisation is a complex interplay of economic and cultural dynamics shaping the sense of the world as a smaller place, where ‘new global elements coexist alongside existing and established local or national cultural forms’ (Robins, 1997: 19). Globalisation goes hand-in-hand with technological progress and the information economy, which is based “on the capacity to create new knowledge and to apply it rapidly, via information processing and telecommunications, to a wide range of human activities in ever-broadening space and time†(Carnoy et al., 1993: 6). As the world becomes interconnected, there is increasing competition to gain financial resources and hold a share of people’s attention.
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Contributors
- Silvia Guglielmini (Author)
For the source title:
- Chris Newbold, De Montfort University (Editor)
- Jennie Jordan, De Montfort University (Editor)
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Guglielmini, 2016
Guglielmini, S. (2016) "Chapter 9 Galway International Arts Festival, What’s behind the internationalisation of a name" In: Newbold, C. & Jordan, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-55-5-2987
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