Chapter 10 Rock in Rio, The Festival
DOI: 10.23912/978-1-910158-55-5-3030 | ISBN: 978-1-910158-55-5 |
Published: February 2016 | Component type: chapter |
Published in: Focus on World Festivals | Parent DOI: 10.23912/978-1-910158-55-5-2822 |
Abstract
With its first edition in 1985, Rock in Rio transformed the cultural and art scene in Brazil. Before it, the country was not well regarded by artists and their international managers. Thirty years later, Rock in Rio is one of the largest festivals in the world with successful editions being held in several countries. Since its creation, Roberto Medina has understood the importance of the public in ensuring the success of the event. For him, “the stage was the heart, but the audience was the head, legs and arms... It was all part of the Rock in Rio body and every organ should receive equal treatment†(Carneiro, 2011: 42). The success of the festival can also be explained by the professionalism, determination and efficiency of its implementation throughout its history. This chapter shows how Rock in Rio has become one of the largest festivals in the world and details the strategy behind the actions that have helped the festival achieve this.
Sample content
Contributors
- Vanessa Martin (Author)
For the source title:
- Chris Newbold, De Montfort University (Editor)
- Jennie Jordan, De Montfort University (Editor)
Cite as
Martin, 2016
Martin, V. (2016) "Chapter 10 Rock in Rio, The Festival" In: Newbold, C. & Jordan, J. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-55-5-3030
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