Enterprise and its Business Environment
DOI: 10.23912/978-1-910158-78-4-2852 | ISBN: 978-1-910158-78-4 |
Published: January 2016 | Component type: book |
Abstract
A clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live.
Sample content
Contributors
- Norin Arshed, Heriot-Watt University (Editor) http://orcid.org/0000-0002-6775-1840
- Julie McFarlane, Heriot-Watt University (Editor) http://orcid.org/0000-0002-2612-9836
- Robert MacIntosh, Heriot-Watt University (Editor) http://orcid.org/0000-0001-7333-0201
Cite as
Arshed, McFarlane & MacIntosh, 2016
Arshed, N., McFarlane, J. & MacIntosh, R. (2016) Enterprise and its Business Environment. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-78-4-2852
Chapters
Chapter 1 Business Organizations The Internal Environment (McFarlane & Curran)
Chapter 2 Creativity, Innovation and Entrepreneurship (McFarlane)
Chapter 3 The Legal Function (Bisacre)
Chapter 4 Employment Law (McLeod & McLaren)
Chapter 5 Research to Create Enterprise Value (McKay & Phillips)
Chapter 6 Marketing to Create Value (McKay)
Chapter 7 The Human Resources Management Function (Olowookere & Sang)
Chapter 8 Gender and Work life Balance (Glasgow & Sang)
Chapter 9 Porters Five Forces and Generic Strategies (Arshed & Pancholi)
Chapter 10 Operations Management (Bititci & Karamperidis)
Chapter 11 Logistics and the Supply Chain (Rutherford & Konig)
Chapter 12 Corporate Social Responsibility and Corporate Governance (McFarlane & Gori)
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