Chapter 7 What is to be done

Abstract

This has been a personal journey, one that has enabled me, with many others, to explore the concept of responsibility, to apply it in the context of tourism and to explore its relevance in a number of different societies. I have sought to report here on the development of a broad movement in thinking about how to address the consumption of tourism, and how responsibility can be taken by individuals and groups in businesses, communities and local government, encouraged and supported by their peers. Above all, I have tried to emphasise that with opportunity comes the responsibility to act. In many other areas of concern, from banking and politics to fishing and farming, we need more responsible approaches. Responsibility is free. We can have as much of it as we can handle: we can all take some; we can all take more; we should all take some.