Chapter 7 Methods and Techniques for Qualitative Data Gathering
DOI: 10.23912/978-1-910158-88-3-3233 | ISBN: 978-1-910158-88-3 |
Published: September 2016 | Component type: chapter |
Published in: Research Methods for Accounting and Finance | Parent DOI: 10.23912/978-1-910158-88-3-3090 |
Abstract
This chapter discusses three main methods for gathering qualitative data. These methods are interviews, focus group discussions and ethnography. Important steps and procedures for gathering qualitative data using these methods are highlighted with examples to enable users to conduct their own data gathering. The chapter also provides potential challenges that users may encounter while using these methods and suggestions to manage these challenges or minimise the effect on the data and overall research findings.
Sample content
Contributors
- Bridget Ogharanduk, Heriot-Watt University (Author)
- Darren Jubb, Heriot-Watt University (Author) http://orcid.org/0000-0001-8116-4717
- Sean Lochrie, Heriot-Watt University (Author)
- Ross Curran, Heriot-Watt University (Author) http://orcid.org/0000-0001-6239-6619
- Kevin D O'Gorman, Heriot-Watt University (Author)
For the source title:
- Audrey Paterson, Heriot-Watt University, UK (Editor) http://orcid.org/0000-0001-9307-5471
- David Leung, Coventry University, UK (Editor)
- William (Bill) Jackson, Heriot-Watt University, UK (Editor) http://orcid.org/0000-0002-8384-3032
- Robert MacIntosh, Heriot-Watt University, UK (Editor) http://orcid.org/0000-0001-7333-0201
- Kevin D O'Gorman, Heriot-Watt University, UK (Editor) http://orcid.org/0000-0001-6239-6619
Cite as
Ogharanduk, Jubb, Lochrie, Curran & O'Gorman, 2016
Ogharanduk, B., Jubb, D., Lochrie, S., Curran, R. & O'Gorman, K.D. (2016) "Chapter 7 Methods and Techniques for Qualitative Data Gathering" In: Paterson, A., Leung, D., Jackson, W.(., MacIntosh, R. & O'Gorman, K.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-910158-88-3-3233
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