Chapter 5 Critical Aspects of Portfolio Design
DOI: 10.23912/978-1-911396-91-8-4186 | ISBN: 978-1-911396-91-8 |
Published: September 2019 | Component type: chapter |
Published in: Event Portfolio Management | Parent DOI: 10.23912/978-1-911396-91-8-4260 |
Abstract
In this chapter, critical aspects of event portfolio planning and design will be examined. First, the principles of portfolio design will be introduced. The disparity between organic and formalised portfolios will be explained. The chapter then will analyse a diversity of portfolio development approaches with recent examples from different destinations. The concepts of meta-event and multiple portfolios will be introduced. After that the chapter will examine four event portfolio strategies, including symmetrisation, specialisation, multi-constellation, and macro-expansion. Several event portfolio design frameworks will be introduced and discussed. Finally, a holistic model of event portfolio design will be presented and the conditions of critical mass will be explained.
Sample content
Contributors
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
For the source title:
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
Cite as
Antchak, Ziakas & Getz, 2019
Antchak, V., Ziakas, V. & Getz, D. (2019) "Chapter 5 Critical Aspects of Portfolio Design" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4186
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