Chapter 2 Cities and Events Introducing Event Portfolios
DOI: 10.23912/978-1-911396-91-8-4195 | ISBN: 978-1-911396-91-8 |
Published: September 2019 | Component type: chapter |
Published in: Event Portfolio Management | Parent DOI: 10.23912/978-1-911396-91-8-4260 |
Abstract
In this chapter the paradigm of the event portfolio will be introduced and its theoretical underpinnings explained. The emphasis will be placed on the strategic utilisation of planned events in host cities. The concepts of place-making, competitive identity, eventfulness and destination capitals will be presented and discussed. The chapter will outline the different definitions of an event portfolio and analyse the relationship between a portfolio of planned events and an overall population of events in a host destination. This chapter paves the way to an in-depth presentation and analysis of the tenets of event portfolio theory in this book.
Sample content
Contributors
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
For the source title:
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
Cite as
Antchak, Ziakas & Getz, 2019
Antchak, V., Ziakas, V. & Getz, D. (2019) "Chapter 2 Cities and Events Introducing Event Portfolios" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4195
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