Chapter 3 Event Portfolio Leveraging
DOI: 10.23912/978-1-911396-91-8-4198 | ISBN: 978-1-911396-91-8 |
Published: September 2019 | Component type: chapter |
Published in: Event Portfolio Management | Parent DOI: 10.23912/978-1-911396-91-8-4260 |
Abstract
In order to exploit the strategic value of an event portfolio, a set of leveraging activities should be designed and implemented by event portfolio managers (Ziakas, 2014a). Such activities could be focused on the relationships among different events and their stakeholders. They can synergise events with one another and with the host destination’s overall product and service mix (Ziakas, 2010, 2014a; Ziakas & Costa, 2011). This chapter thoroughly considers the concepts of leveraging and cross-leveraging and their application.
Sample content
Contributors
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
For the source title:
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
Cite as
Antchak, Ziakas & Getz, 2019
Antchak, V., Ziakas, V. & Getz, D. (2019) "Chapter 3 Event Portfolio Leveraging" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4198
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