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Chapter 3 Event Portfolio Leveraging

DOI: 10.23912/978-1-911396-91-8-4198

ISBN: 978-1-911396-91-8

Published: September 2019

Component type: chapter

Published in: Event Portfolio Management

Parent DOI: 10.23912/978-1-911396-91-8-4260

10.23912/978-1-911396-91-8-4198

Abstract

In order to exploit the strategic value of an event portfolio, a set of leveraging activities should be designed and implemented by event portfolio managers (Ziakas, 2014a). Such activities could be focused on the relationships among different events and their stakeholders. They can synergise events with one another and with the host destination’s overall product and service mix (Ziakas, 2010, 2014a; Ziakas & Costa, 2011). This chapter thoroughly considers the concepts of leveraging and cross-leveraging and their application.

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Antchak, Ziakas & Getz, 2019

Antchak, V., Ziakas, V. & Getz, D. (2019) "Chapter 3 Event Portfolio Leveraging" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4198

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