Chapter 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne
DOI: 10.23912/978-1-911396-91-8-4204 | ISBN: 978-1-911396-91-8 |
Published: September 2019 | Component type: chapter |
Published in: Event Portfolio Management | Parent DOI: 10.23912/978-1-911396-91-8-4260 |
Abstract
The sustainable development of an event portfolio requires a synergy between the different types of events included in it. The pool of events that are commonly used by city event planners and destination marketers usually revolve around major sport events, cultural festivals and celebrations, and world trade expositions. Some cities, however, also attract and stage international touring exhibitions that bring together a collection of rare art works, significant cultural objects, or memorabilia to tour a limited number of destinations. In this chapter, major events such as international touring exhibitions will be explored as key components of portfolios of events in Canberra and Melbourne. The chapter discusses the different ways event and tourism planners in Canberra and Melbourne have been approaching major touring exhibitions, and the specific roles these events can play in delivering a balanced and successful portfolio. It will be demonstrated that the decision making around events and event portfolio composition needs to be considered within a wider context, in the light of the city’s geography and demographics, as well as political, social and cultural factors. An exploratory qualitative research was conducted in Canberra and Melbourne, Australia. The primary data was collected from 12 semi-structured interviews with managers and executives in tourism and major events planning in both cities, as well as managers and curators of the cultural institutions that had hosted major touring exhibitions. The secondary data included a range of documents pertinent to the cities’ tourism and major events policy and strategy, existing research about touring exhibitions, and websites and articles in the mass media. In the chapter, examples of past major exhibitions are given.
Sample content
Contributors
- Valentina Gorchakova (Author)
For the source title:
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
Cite as
Gorchakova, 2019
Gorchakova, V. (2019) "Chapter 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne" In: Antchak, V., Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4204
Save, bookmark or recommend
 Save on Mendeley |  Share on Twitter |  Share on LinkedIn |  Share on Facebook |
References
ABC news. (2001). Treasures at the Library, Dec 3. Retrieved from www.abc.net. au/radionational/programs/latenightlive/treasures-at-the-library/3499726
ACT Government. (2018). Estimated Resident Population - June Quarter 2018. Retrieved from https://apps.treasury.act.gov.au/__data/assets/pdf_ file/0008/644813/ERP.pdf/_recache
Antchak, V. (2016). Event portfolio design: Exploring strategic approaches to major events in New Zealand. (Doctoral thesis), Auckland University of Technology, Auckland, New Zealand. Retrieved from http://hdl.handle.net/10292/10101 Available from EBSCOhost
Antchak, V. (2017). Portfolio of major events in Auckland: Characteristics, perspectives and issues. Journal of Policy Research in Tourism, Leisure and Events 9(3), 280-297. doi:10.1080/19407963.2017.1312421
https://doi.org/10.1080/19407963.2017.1312421
Austra​lian Bureau of Statistics. (n.d.). Average Weekly Earnings, Australia, Nov 2018. Retrieved February 6, 2019, from http://www.abs.gov.au/ausstats/abs@. nsf/mf/6302.0
Brown, A. (2018). Canberrans are some of the happiest Aussies - and the data proves it. The Canberra Times, Dec 2. Retrieved from https://www. canberratimes.com.au/national/act/canberrans-are-some-of-the-happiest- aussies-and-the-data-proves-it-20181127-p50iqe.html
Brundrett, C. (2016). Jurassic World: The Exhibition closes at Melbourne Museum on Sunday. Herald Sun, Sept 29. Retrieved from http://www. heraldsun.com.au/news/victoria/jurassic-world-the-exhibition-closes-at- melbourne-museum-on-sunday/news-story/09f03d6efaa48aaae1929f5a51e0a edf
Cassells, R., Duncan, A., Abello, A., D'Souza, G., & Nepal, B. (2012). Smart Australians: Education and innovation in Australia. AMP. NATSEM Income and Wealth Report, Issue 32, Melbourne. City of Melbourne. (n.d.). Events. Retrieved from http://www.thatsmelbourne. com.au/Whatson/Pages/Whatson.aspx
Costa, C. A., & Ziakas, V. (2011). Event portfolio and multi-purpose development: Establishing the conceptual grounds. Sport Management Review, 14(4), 409-423. doi:10.1016/j.smr.2010.09.003 Creative Victoria. (n.d.-a). Melbourne winter masterpieces. Retrieved from http://www.arts.vic.gov.au/Projects_Initiatives/Events_and_artworks/ Melbourne_Winter_Masterpieces
https://doi.org/10.1016/j.smr.2010.09.003
Creative Victoria. (n.d.-b). 2010 arts portfolio leadership awards - winners announced. Retrieved from http://creative.vic.gov.au/News/News/ Archive/Media_Releases/2010/2010_Arts_Portfolio_Leadership_ Awards_%E2%80%93_winners_announced Creative Victoria. (n.d.-c). Museums Victoria. Retrieved from http://creative.vic. gov.au/research/data/state-cultural-organisations/museum-victoria
Destination Melbourne. (2018). Melbourne tourism summary. Retrieved from destination.melbourne/news/2018/melbourne-tourism-summary-ye-dec-2017
Gorchakova, V. (2017). Touring blockbuster exhibitions: Their contribution to the marketing of a city to tourists. (PhD Doctoral dissertation), AUT University, Auckland, New Zealand.
Jago, L., & Shaw, R. (1998). Special events: A conceptual and definitional framework. Festival Management & Event Tourism, 5(1-2), 21-32. doi:10.3727/106527098792186775
https://doi.org/10.3727/106527098792186775
Longbottom, J., & Knight, B. (2018). Melbourne's population explosion threatens to create a 'Bangkok situation'. ABC News, October 16. Retrieved from www.abc.net.au/news/2018-10-15/melbourne-will-be-australias-biggest-city-which-party-has-policy/10358988
Museum Victoria. (n.d.). About Museum Victoria. Retrieved from https:// museumvictoria.com.au/about/
National Gallery of Australia. (2013). Turner from the Tate: The Making of a Master. Retrieved from http://nga.gov.au/AboutUs/press/RTF/Turner_MR.rtf
National Gallery of Australia. (2014). Gold and the Incas: Lost Worlds of Peru. Retrieved from http://nga.gov.au/AboutUs/press/RTF/Incas_FinalRelease.rtf
National Gallery of Australia. (2015). NGA Annual Report 2014-2015. Retrieved from http://nga.gov.au/AboutUs/Reports/NGA_AR_14-15.pdf
National Gallery of Australia. (n.d.). National Gallery of Australia: Permanent collection. Retrieved from http://nga.gov.au/Collections/
National Gallery of Victoria. (2014a). NGV Annual Report 2013/14. Retrieved from http://www.ngv.vic.gov.au/__data/assets/pdf_file/0004/695038/NGV_ AR_2013_14_ONLINE.pdf
National Gallery of Victoria. (2014b). Melbourne Winter Masterpieces: Italian Masterpieces from Spain's Royal Court, Museo del Prado. Retrieved from http:// www.ngv.vic.gov.au/media_release/melbourne-winter-masterpieces-italian-masterpieces-from-spains-royal-court-museo-del-prado/
National Gallery of Victoria. (2015). NGV Annual Report 2014/15. Retrieved from https://www.ngv.vic.gov.au/wp-content/uploads/2015/10/NGV-2014-15- Annual-Report.pdf National Gallery of Victoria. (n.d.). About the NGV. Retrieved from http://www. ngv.vic.gov.au/about/
National Library of Australia. (2014). Mapping our World exhibition breaks NLA record. Retrieved from https://www.nla.gov.au/media-releases/2014/03/11/mapping-our-world-exhibition-breaks-nla-record
Nguyen, H. (2017). Canberra named Lonely Planet's third best city in the world to visit in 2018. The Canberra Times. Retrieved from https://www. canberratimes.com.au/national/act/canberra-named-lonely-planets-third- best-city-in-the-world-to-visit-in-2018-20171024-gz6xji.html
NGV. (2018). More than 400,000 visit MoMA at NGV. Retrieved from https:// www.ngv.vic.gov.au/media_release/more-than-400000-visit-moma-at-ngv/
Population Australia. (n.d.). Melbourne population 2019. Retrieved from http://www.population.net.au/melbourne-population/
Premier of Victoria. (2015). David Bowie stardust for Victoria's visitor economy. Retrieved from http://www.premier.vic.gov.au/ david-bowie-stardust-for-victorias-visitor-economy-2/
Pryor, S. (2016). Versailles will be on show for the National Gallery of Australia's next summer blockbuster in Canberra. The Canberra Times, July 18. Retrieved from http://www.canberratimes.com.au/act-news/canberra-life/the-opulence-and-luxury-of-versailles-will-be-on-show-for-the-national-gallery-of-australias-next-summer-blockbuster-in-canberra-20160718-gq884p.html
Quinn, K. (2017). Laneway culture is the beating heart of Melbourne. But it wasn't always like this. The Sydney Morning Herald, March 30. Retrieved from https://www.smh.com.au/opinion/out-of-the-way-industrial-a-little-shabby- how-very-melbourne-20170330-gv9z8f.html
Richards, G., & Palmer, R. (2010). Eventful Cities: Cultural management and urban revitalisation. Oxford: Butterworth-Heinemann.
Royall, I. (2015). Booming Melbourne population on track to overtake Sydney. Herald Sun, Dec 3. Retrieved from http://www.heraldsun.com.au
Soldo, E., Arnaud, C., & Keramidas, O. (2013). Direct control of cultural events as a means of leveraging the sustainable attractiveness of the territory? Analysis of the managerial conditions for success. International Review of Administrative Sciences, 79(4), 725-746. doi:10.1177/0020852313502154
https://doi.org/10.1177/0020852313502154
SportBusiness Group. (2016). Ultimate sports city 2016. Retrieved from http:// www.sportbusiness.com/sportbusiness-ultimate-sports-cities-awards-2016-new-york-city-triumphs-sportaccord-convention
State Government of Victoria. (2013). Victoria's 2020 Tourism Strategy. Retrieved from http://www.tourism.vic.gov.au/component/edocman/?view=document &task=document.download&id=500
State Government of Victoria. (2016). Greater Melbourne demographics. Retrieved from http://www.invest.vic.gov.au/resources/statistics/ greater-melbourne-demographics
The Economist. (n.d.). The Global Liveability Index. Retrieved from https://www.eiu.com/topic/liveability
Times Higher Education. (n.d.). World University Rankings 2019. Retrieved from https://www.timeshighereducation.com/world-university-rankings/2019/ world-ranking
Tourism Research Australia. (2017a). Travel by Australians: Results of the National Visitor Survey for year ending March 2017. Retrieved from https://www.tra.gov. au/tra/nvs/nvs_mar_2017.html#MainFindings
Tourism Research Australia. (2017b). Australian capital territory tourism audit. Retrieved from https://www.tra.gov.au/Archive-TRA-Old-site/Research/ View-all-publications/All-Publications/Destination-Visitor-Survey-results/ Strategic-regional-research-reports/act-tourism-audit
Tourism Research Australia, & Australian Capital Tourism. (2012). Destination visitor survey - Australian Capital Territory: Major blockbuster events in the ACT. Retrieved from https://tourism.act.gov.au/wp-content/uploads/2017/05/SRR_ ACT_Major_Blockbuster_Events.pdf
Tourism Victoria. (2015). Melbourne Market Profile: Year ending December 2014. Retrieved from http://www.tourism.vic.gov.au/component/edocman/?view= document&task=document.download&id=918
Victoria State Government. (2017). Seventh heaven for the world's most liveable city. Retrieved from https://www.premier.vic.gov.au/wp-content/ uploads/2017/08/170816-Seventh-Heaven-For-The-World%E2%80%99s-Most- Liveable-City.pdf
Victorian Major Events Company. (n.d.). Melbourne Winter Masterpieces. Retrieved from http://www.melbournetourism.com/events/arts-and-culture/ melbourne-winter-masterpieces/
Visit Canberra. (2014). 2020 Tourism Strategy: Growing the visitor economy 2014-2020. Retrieved from https://tourism.act.gov.au/wp-content/ uploads/2017/05/2020_strategy_disscussion_paper_march_2015.pdf
Visit Canberra. (2015). Destination marketing strategy 2015-2020. Retrieved from https://tourism.act.gov.au/wp-content/uploads/2017/05/Marketing_ Strategy_15-20.pdf
Visit Canberra. (2018). Tourism in the ACT: Year ending June 2018. Retrieved from https://tourism.act.gov.au/wp-content/uploads/2016/10/Tourism-Snapshot_ June2018.pdf
Visit Canberra. (n.d.-a). Brand Book. Retrieved from http://www.tourism.act.gov. au/images/documents/corporate/strategic_reports/VisitCanberra_BrandBook.pdf
Visit Canberra. (n.d.-b). VisitCanberra. Retrieved from http://www.tourism.act. gov.au/
Visit Canberra. (n.d.-c). Special Event Fund. Retrieved from http://tourism.act. gov.au/industry-services/special-event-fund Visit Canberra. (n.d.-d). Domestic marketing strategy 2013-2015. Retrieved from http://tourism.act.gov.au/images/documents/corporate/strategic_reports/ Marketing_Strategy_2013-15.pdf
Visit Victoria. (n.d.). Melbourne - Entertainment. Retrieved from https://www. visitvictoria.com/regions/melbourne/things-to-do/entertainment
Weller, T. (2013). Hollywood Costume a star for ACMI. Retrieved from http://www.artshub.com.au/news-article/news/all-arts/tammy-weller/ hollywood-costume-a-star-for-acmi-196360
Westerbeek, H., & Linley, M. (2012). Building city brands through sport events: Theoretical and empirical perspectives. Journal of Brand Strategy, 1(2), 193-205.
Ziakas, V. (2014). Planning and leveraging event portfolios: Towards a holistic theory. Journal of Hospitality Marketing & Management, 23(3), 327-356. doi:10.10 80/19368623.2013.796868
https://doi.org/10.1080/19368623.2013.796868