Event Portfolio Management
DOI: 10.23912/978-1-911396-91-8-4260 | ISBN: 978-1-911396-91-8 |
Published: September 2019 | Component type: book |
Abstract
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
Sample content
Contributors
- Vladimir Antchak, University of Derby (Author) https://orcid.org/0000-0003-1395-4391
- Vassilios Ziakas, Plymouth Marjon University (Author) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
Cite as
Antchak, Ziakas & Getz, 2019
Antchak, V., Ziakas, V. & Getz, D. (2019) Event Portfolio Management. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-911396-91-8-4260
Chapters
Chapter 1 Introduction (Antchak, Ziakas & Getz)
Chapter 2 Cities and Events Introducing Event Portfolios (Antchak, Ziakas & Getz)
Chapter 3 Event Portfolio Leveraging (Antchak, Ziakas & Getz)
Chapter 4 Event Portfolios and Stakeholder Networks (Antchak, Ziakas & Getz)
Chapter 5 Critical Aspects of Portfolio Design (Antchak, Ziakas & Getz)
Chapter 6 Portfolio Evaluation and Impact Assessment (Antchak, Ziakas & Getz)
Chapter 7 Governmental Approach to Major Events in New Zealand (Antchak, Ziakas & Getz)
Chapter 8 Portfolio of Major Events in Auckland, Wellington and Dunedin (Antchak, Ziakas & Getz)
Chapter 9 Event Portfolios and Cultural Exhibitions in Canberra and Melbourne (Gorchakova)
Chapter 10 Sector focused Approach to Business Events in Manchester (Vokacova & Antchak)
Chapter 11 Edinburgh, a Festival City (Antchak, Ziakas & Getz)
Chapter 13 Conclusions (Antchak, Ziakas & Getz)
Save, bookmark or recommend
 Save on Mendeley |  Share on Twitter |  Share on LinkedIn |  Share on Facebook |