Chapter 3 Designing the virtual and hybrid event experience
DOI: 10.23912/978-1-915097-34-7-5400 | ISBN: 978-1-915097-34-7 |
Published: April 2023 | Component type: chapter |
Published in: Cases For Event Management and Event Tourism | Parent DOI: 10.23912/978-1-915097-34-7-5386 |
Abstract
This case study examines the significance in the growth of virtual and hybrid events and its potential in a post-pandemic events landscape. The greatest challenge for event students and professionals is in developing a meaningful event experience for virtual and hybrid events. The teaching note challenges students and professionals to consider how the event customer journey can be mapped to capture the nuances of differing or competing consumer needs.
Sample content
Contributors
- Tim Brown, Chester Business School (Author) https://orcid.org/0000-0002-8654-8952
- Claire Drakeley, University of Northampton (Author)
For the source title:
- Vassilios Ziakas (Editor) https://orcid.org/0000-0002-1501-7863
- Donald Getz, University of Queensland (Editor) https://orcid.org/0000-0001-5562-8012
Cite as
Brown & Drakeley, 2023
Brown, T. & Drakeley, C. (2023) "Chapter 3 Designing the virtual and hybrid event experience" In: Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-915097-34-7-5400
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