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Chapter 3 Designing the virtual and hybrid event experience

DOI: 10.23912/978-1-915097-34-7-5400

ISBN: 978-1-915097-34-7

Published: April 2023

Component type: chapter

Published in: Cases For Event Management and Event Tourism

Parent DOI: 10.23912/978-1-915097-34-7-5386

10.23912/978-1-915097-34-7-5400

Abstract

This case study examines the significance in the growth of virtual and hybrid events and its potential in a post-pandemic events landscape. The greatest challenge for event students and professionals is in developing a meaningful event experience for virtual and hybrid events. The teaching note challenges students and professionals to consider how the event customer journey can be mapped to capture the nuances of differing or competing consumer needs.

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Contributors

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Cite as

Brown & Drakeley, 2023

Brown, T. & Drakeley, C. (2023) "Chapter 3 Designing the virtual and hybrid event experience" In: Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-915097-34-7-5400

References

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https://doi.org/10.4324/9780080468112

Brown, T. (2021). The future of events will be hybrid. In V. Ziakas, V. Antchak,

https://doi.org/10.23912/9781911635901-4815

& D. Getz (Eds) (2021). Events, Crisis Management and Recovery: Impacts and strategies (pp. 142-164). Oxford: Goodfellows Publishers.

Fryatt, J., Garriga, R., Janssen, R., John, R., & Smith, S. (2012). How-to guide: Hybrid meetings. Meeting Professionals International. Retrieved from: https://www.mpi.org/docs/default-source/covid-19/hybridmeeting_howto. pdf?sfvrsn=e903c050_2

Getz, D., & Page, S. (2020). Event Studies - Theory research and policy for planned events (4th ed.). Abingdon: Routledge.

https://doi.org/10.4324/9780429023002

Grand View Research. (2022). Virtual Events Market Size, Share & Trends Analysis Report By Event Type (Internal, External, Extended), By Service, By Establishment Size, By End Use, By Region, And Segment Forecasts, 2022 - 2030. Retrieved from: https://www.grandviewresearch.com/industry-analysis/virtual-events-market

Nolan, E. (2018). Working with Venues for Events: A practical guide. Abingdon: Routledge.

https://doi.org/10.4324/9781315671826

Ritcher, A. (2020). Locked-down digital work. International Journal of Information Management, 55. DOI: https://doi.org/10.1016/j.ijinfomgt.2020.102185

https://doi.org/10.1016/j.ijinfomgt.2020.102185

Sox, C., Kline, S., Crews, T., Strick, S., & Campbell, J. (2017). Virtual and hybrid meetings: a mixed research synthesis of 2002-2012 Research. Journal of Hospitality & Tourism Research, 41(8) 945-984.

https://doi.org/10.1177/1096348015584437

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Published in Cases For Event Management and Event Tourism

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