HOME | CHECKOUT | ABOUT | FAQ | CONTACT US |
 
Welcome Guest [create an account] or log-in:
email
password

Chapter 4 UWaterloo Canada Day, a case in risk management and stakeholder engagement

DOI: 10.23912/978-1-915097-34-7-5402

ISBN: 978-1-915097-34-7

Published: April 2023

Component type: chapter

Published in: Cases For Event Management and Event Tourism

Parent DOI: 10.23912/978-1-915097-34-7-5386

10.23912/978-1-915097-34-7-5402

Abstract

For over three decades, an annual Canada Day celebration was hosted by the University of Waterloo in Waterloo, Ontario, Canada. A change in leadership for the event in 2013 transformed a grassroots, student-led event; a new strategic event design was introduced to include sponsorships, branding, and scale of the celebration. Subsequently, several escalating risks and costs were identified, and a feasibility review was conducted. This led to the University’s decision to wind-down the event in 2019. The UWaterloo Canada Day case explores the importance of ongoing review of event feasibility, risk management and stakeholder engagement for event managers.

Sample content

Click here to download PDF

Contributors

For the source title:

Cite as

McManus, 2023

McManus, K. (2023) "Chapter 4 UWaterloo Canada Day, a case in risk management and stakeholder engagement" In: Ziakas, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/978-1-915097-34-7-5402

References

Freeman, R.E. (1984). Strategic Management: A Stakeholder Approach. Boston: Pitman.

Getz, D., Andersson, T.D., & Larson, M. (2007). Festival stakeholder roles: Concepts and case studies. Event Management, 10, 103-122.

https://doi.org/10.3727/152599507780676689

Government of Canada (2022). Canada Day. https://www.canada.ca/en/canadianheritage/campaigns/canada-day.html

Government of Canada (2021). Census. https://www12.statcan.gc.ca/censusrecensement/index-eng.cfm

Available

Published in Cases For Event Management and Event Tourism

Hardback format [Details]Price: £105.00Copies / Delivery by post
Terms and conditions of purchase | Privacy policy