Chapter 4 How Airbnb Creates Value

DOI: 10.23912/9781911396512-3602	ISBN: 9781911396512
Published: December 2017	Component type: chapter
Published in: Peer-to-Peer Accommodation Networks	Parent DOI: 10.23912/9781911396512-3454

10.23912/9781911396512-3602

Contributors

• Stephan Reinhold, Research Center for Tourism and Transport (T&T IMP-HSG), the University of St. Gallen, Switzerland (Author) http://orcid.org/0000-0001-6942-2816
• Sara Dolnicar, Department of Tourism, UQ Business School, The University of Queensland, Australia (Author) http://orcid.org/0000-0001-5176-3161

For the source title:

• Sara Dolnicar, Department of Tourism, UQ Business School, The University of Queensland, Australia (Editor) http://orcid.org/0000-0001-5176-3161

Cite as

Reinhold & Dolnicar, 2017

Reinhold, S. & Dolnicar, S. (2017) "Chapter 4 How Airbnb Creates Value" In: Dolnicar, S. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396512-3602

References

Adner, R. (2017) Ecosystem as structure, Journal of Management, 43 (1), 39–58. https://doi.org/10.1177/0149206316678451

Amazon (2017) Airbnb case study, retrieved on September 6, 2017 from https://aws.amazon.com/solutions/case-studies/airbnb/.

Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, 17 (1), 99–120. https://doi.org/10.1177/014920639101700108

Bieger, T. and Rüegg-Stürm, J. (2002) Net Economy - Die Bedeutung der Gestaltung von Beziehungskonfigurationen, in T. Bieger, N. Bickhoff, R. Caspers, D. Z. Knyphausen-Aufsess, and K. Reding (Eds.), Zukünftige Geschäftsmodelle - Konzept und Anwendung in der Netzökonomie, Berlin: Springer, pp. 15–33. https://doi.org/10.1007/978-3-642-56048-4_2

Brown, M. (2017) Airbnb: The growth story you didn't know, retrieved on September 6, 2017 from https://growthhackers.com/growth-studies/airbnb.

Davis, B. (2016) 10 examples of great Airbnb marketing creative, retrieved on September 11, 2017 from https://econsultancy.com/blog/68225–10-examples-of-great-airbnb-marketing-creative.

Dierickx, I. and Cool, K. (1989) Asset stock accumulation and sustainability of competitive advantage, Management Science, 35 (12), 1504–1511. https://doi.org/10.1287/mnsc.35.12.1504

Economist. (2012) Online house-sharing: Mi casa, su casa, retrieved on September 11, 2017 from https://www.economist.com/blogs/babbage/2012/07/online-house-sharing.

Economist (2015) Silicon Valley: To fly, to fall, to fly again, retrieved on May 11, 2017 from http://www.economist.com/node/21659722.

Economist (2017) A unicorn apart: Among private tech firms, Airbnb has pursued a distinct strategy, retrieved on September 11, 2017 from https://www.economist.com/news/business/21722653-its-culture-cohesive-and-its-finances-disciplined-among-private-tech-firms-airbnb-has.

Feldman, M.S. and Pentland, B.T. (2003) Reconceptualizing organizational routines as a source of flexibility and change, Administrative Science Quarterly, 48 (1), 94–118. https://doi.org/10.2307/3556620

Gallagher, L. (2017) The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions... And Created Plenty of Controversy, New York: Hughton Mifflin Hartcourt Publishing Company.

Google (2014) Airbnb's approach to AdWords wins more customers, retrieved on September 11, 2017 from https://www.thinkwithgoogle.com/marketing-resources/why-airbnb-takes-a-customer-centric -approach-to-adwords/.

Hagiu, A. and Wright, J. (2015) Multi-sided platforms, International Journal of Industrial Organization, 43, 162–174. https://doi.org/10.1016/j.ijindorg.2015.03.003

Ifrach, B. (2015) How Airbnb uses machine learning to detect host preferences, retrieved on September 11, 2017 from https://medium.com/airbnb-engineering/how-airbnb-uses-machine-learning-to-detect-host-preferences–18ce07150fa3.

Karlsson, L., Kemperman, A., and Dolnicar, S. (2017) May I sleep in your bed? Getting permission to book, Annals of Tourism Research, 62, 1–12. https://doi.org/10.1016/j.annals.2016.10.002

Montevago, J. (2016) Airbnb partners with Amex GBT, BCD and Carlson for the corporate market, retrieved on September 11, 2017 from travelmarket report website: http://www.travelmarketreport.com/articles/Airbnb-Partners-With-Amex-GBT-BCD-and-Carlson-For-The-Corporate-Market.

Morgan, R.M. and Hunt, S.D. (1994) The commitment-trust theory of relationship marketing, Journal of Marketing, 58 (3), 20–38. https://doi.org/10.2307/1252308

Priporas, C.V., Stylos, N., Rahimi, R., and Vedanthachari, L. (2017) Unraveling the diverse nature of service quality in a sharing economy: A social exchange theory perspective of Airbnb accommodation, International Journal of Contemporary Hospitality Management, 29(9), 2279–2301. https://doi.org/10.1108/IJCHM-08-2016-0420

Sng, A. and Hachey, S. (2016) How Airbnb manages to monitor customer issues at scale, retrieved September 11, 2017 from https://medium.com/airbnb-engineering/how-airbnb-manages-to-monitor-customer-issues-at-scale-b883301ca461.

Varma, A., Jukic, N., Pestek, A., Shultz, C. J., and Nestorov, S. (2016) Airbnb: Exciting innovation or passing fad?, Tourism Management Perspectives, 20, 228–237. https://doi.org/10.1016/j.tmp.2016.09.002

Wegert, T. (2014) How Airbnb is using content marketing to stay on top, retrieved on September 11, 2017 from https://contently.com/ strategist/2014/12/05/howairbnbisusingcontentmarketingtostayontop/.

Wheeler, D. (2014) 4 digital marketing strategies: An Airbnb case study, retrieved on September 11, 2017 from https://www.searchenginejournal.com/4digitalmarketingstrategiesairbnbcasestudy/95007/.

Yip, P. (2017) How to grow a business in 190 markets: 4 lessons from Airbnb, retrieved on September 11, 2017 from http://www.oneskyapp.com/blog/airbnb-global-growth/.