Chapter 3 Generic Stakeholder Management Strategies
DOI: 10.23912/9781911396635-4092 | ISBN: 9781911396635 |
Published: January 2019 | Component type: chapter |
Published in: Event Stakeholders | Parent DOI: 10.23912/9781911396635-3840 |
Abstract
A continuous planning process for stakeholder management is described. To get started, and even for organizations already engaged with stakeholders, a set of questions is provided concerning internal and external stakeholders. A SWOT analysis might help, looking at the strengths, weaknesses, opportunities and threats attached to each stakeholder or type of stakeholder. A third planning technique is stakeholder mapping, described for both internal and external use. A number of generic approaches to formulating strategy are reviewed, and they each take a somewhat different approach to classifying stakeholders and identifying appropriate strategies for managing relationships. From these we have provided a blended strategy matrix, but users will have to settle on their own approach appropriate to their circumstances.
Sample content
Contributors
- Mathilda van Niekerk, University of Central Florida (Author) https://orcid.org/0000-0003-4038-6350
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
For the source title:
- Mathilda van Niekerk, University of Central Florida (Author) https://orcid.org/0000-0003-4038-6350
- Donald Getz, University of Calgary (Author) https://orcid.org/0000-0001-5562-8012
Cite as
Niekerk & Getz, 2019
Niekerk, M.v. & Getz, D. (2019) "Chapter 3 Generic Stakeholder Management Strategies" In: Niekerk, M.v. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396635-4092
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