Reputation and Image Recovery for the Tourism Industry
DOI: 10.23912/9781911396673-3803 | ISBN: 9781911396673 |
Published: July 2019 | Component type: book |
Abstract
Via real life cases studies it contextualises the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the future survival of an organisation.
Sample content
Contributors
- Gabby Walters, Tourism Discipline, School of Business, University of Queensland, St Lucia, QLD (Editor)
- Judith Mair, Associate Professor, UQ Business School, University of Queensland, Australia (Editor)
Cite as
Walters & Mair, 2019
Walters, G. & Mair, J. (2019) Reputation and Image Recovery for the Tourism Industry. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396673-3803
Chapters
Chapter 1 Introduction (Mair & Walters)
Chapter 5 Hope for Haiti How media narratives can transform a destination in despair (Wise)
Chapter 7 When two worlds collide Branding industrial destinations (Lai & Walters)
Chapter 12 Managing media sensationalism in the event of an airline disaster (Delmo & Chaidaroon)
Chapter 13 Service failures as triggers of superior brand evaluations (Hutzinger & Weitzl)
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