The Business and Management of Convention and Visitor Bureaus
DOI: 10.23912/9781911396796-4334 | ISBN: 9781911396796 |
Published: Nov 2019 | Component type: book |
Abstract
A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination.
Sample content
Contributors
- Krzysztof Celuch, Warsaw School of Tourism and Hospitality Management, Poland (Author) https://orcid.org/0000-0002-5307-2900
Cite as
Celuch, 2019
Celuch, K. (2019) The Business and Management of Convention and Visitor Bureaus. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396796-4334
Chapters
Chapter 1 The Meetings Industry an overview and structure (Celuch)
Chapter 2 The Business Environment of Destination Marketing (Celuch)
Chapter 3 Managing Stakeholders to Destination Marketing (Celuch)
Chapter 4 Leading Industry Organisations in Destination Marketing (Celuch)
Chapter 5 Managing the Financial, Governance and Legal Considerations (Celuch)
Chapter 6 Managing the Selling and Marketing of the Destination (Celuch)
Chapter 7 Organising and Developing the CB Staff (Celuch)
Chapter 8 Future Challenges of the Convention Bureau (Celuch)
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