Chapter 8 Future Challenges of the Convention Bureau

Abstract

The operation of convention bureaus as specific destination marketing organisations faces numerous challenges. These are associated with the formal aspect of managing such an office, establishing it in particular structures, budgeting, presenting a return on investment, as well as substantive aspect of the operations. The meetings industry is constantly changing and developing, and organisations whose work is related to this sector must be tremendously dynamic and ready to find solutions and proposals in response to the changing reality. In order to define the challenges related to the financing of convention bureaus’ operations and managing these organisations, what needs to be indicated first is the lack of cooperation between entrepreneurs representing local business and institutions responsible for particular components of the local tourist product (including offers for event organisation). The effect of the cooperation between these two groups of stakeholders should be a coherent offer, updated on an ongoing basis and adjusted to the changing trends in the meetings industry and to the expectations of potential organisers in the procurement process.