Chapter 1 The Meetings Industry an overview and structure
DOI: 10.23912/9781911396796-4375 | ISBN: 9781911396796 |
Published: Nov 2019 | Component type: chapter |
Published in: The Business and Management of Convention and Visitor Bureaus | Parent DOI: 10.23912/9781911396796-4334 |
Abstract
Convention bureaus (convention and visitors bureaus, CBs) play a significant role in the development of the meetings industry, as they constitute the particular element which unites all the participants of the events market. They are marketing organisations or, in other words, destination marketing/management organisations, DMOs for short. Generally speaking, DMOs specialise in promoting the destination they represent in the scope of hosting events, support the event acquisition process and perform other functions, such as integrating the local meetings industry, preparing a common offer and developing it, conducting research concerning the position of the represented market, and undertaking educational initiatives. The key challenge convention bureaus face is achieving the best position for the destination as event venue.
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Contributors
- Krzysztof Celuch, Warsaw School of Tourism and Hospitality Management, Poland (Author) https://orcid.org/0000-0002-5307-2900
For the source title:
- Krzysztof Celuch, Warsaw School of Tourism and Hospitality Management, Poland (Author) https://orcid.org/0000-0002-5307-2900
Cite as
Celuch, 2019
Celuch, K. (2019) "Chapter 1 The Meetings Industry an overview and structure" In: Celuch, K. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396796-4375
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