Chapter 8 New Product Development, Implementing Agility through innovation and technology
DOI: 10.23912/9781911396857-3964 | ISBN: 9781911396857 |
Published: October 2018 | Component type: chapter |
Published in: Principles of Sustainable Project Management | Parent DOI: 10.23912/9781911396857-3884 |
Abstract
New product development is an integral part of the project management practice. However, product design and process design have been, historically, two of the main components of the operations management theory. Operations management is the task of creating value in the form of goods and services by transforming inputs into outputs. More specifically, the techniques to create value are universal in scope and can be applied to any form of enterprise whether service-oriented or manufacturing-based. It is this operations transformation model that creates the possibility for enterprise success. The efficient production of goods and services requires an effective application of the transformative process, and it is in this transformation that value is created. Value supports the possibility for enterprise viability, and without such, there is little opportunity for sustained financial feasibility – this is particularly so in the ever-increasing competitive landscape of today’s worldwide economic system. This chapter discusses the fundamentals of product and service development, in the context of sustainable competitive advantage, in the era of digital transformation.
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Contributors
- Wallace Whistance-Smith (Author)
- Mohamed Salama, Herriot Watt University (Author) https://orcid.org/0000-0001-5212-082X
For the source title:
- Mohamed Salama, Herriot Watt University (Editor) https://orcid.org/0000-0001-5212-082X
Cite as
Whistance-Smith & Salama, 2018
Whistance-Smith, W. & Salama, M. (2018) "Chapter 8 New Product Development, Implementing Agility through innovation and technology" In: Salama, M. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911396857-3964
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