Chapter 3 Co branding and Strategic Communication
DOI: 10.23912/9781911635000-3910 | ISBN: 9781911635000 |
Published: July 2018 | Component type: chapter |
Published in: Collaboration for Sustainable Tourism Development | Parent DOI: 10.23912/9781911635000-3879 |
Abstract
By means of collaboration, the sum of the work becomes more than its indi- vidual parts (Liburd, 2013). This also goes for communication about sustain- able tourism development, where meanings created on the basis of the sum of communication exceed the meanings introduced by individual communicators’ messages. This chapter introduces the notion of sustainable tourism develop- ment communication and discourses as complex and dynamic meaning-making processes that transcend what individual actors bring to the conversation, thus emphasizing such discourses as informed and co-constructed by the plethora of actors that communicate about this issue. Hereby, communication becomes more than a matter of giving or sending information; it becomes an issue of shar- ing information and by doing so, creating and advancing knowledge through collaborative meaning-making processes.
Sample content
Contributors
- Bodil Stilling Blichfeldt, Bodil Stilling Blichfeldt (Author) https://orcid.org/0000-0002-6887-6928
For the source title:
- Dr. Janne Liburd, University of Southern Denmark (Editor) https://orcid.org/0000-0002-3884-6728
- Dr. Deborah Edwards, University of Technology Sydney (Editor) https://orcid.org/0000-0002-8345-9700
Cite as
Blichfeldt, 2018
Blichfeldt, B.S. (2018) "Chapter 3 Co branding and Strategic Communication" In: Liburd, D.J. & Edwards, D.D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635000-3910
Save, bookmark or recommend
 Save on Mendeley |  Share on Twitter |  Share on LinkedIn |  Share on Facebook |
References
Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the value of a brand name. New York: Free Press.
Allen, L., Hafer,H., Long, P. & Perdue, R. (1993). Rural residents' attitudes toward recre- ation and tourism development. Journal of Travel Research, 31(4), 27-33.
https://doi.org/10.1177/004728759303100405
Andersen, I. M., Blichfeldt, B. S. & Liburd, J. (2017): Sustainable Tourism Regulation and Development. The Case of the Danish Coastline. TIC TALKS no. 2. SDU, Kolding. Retrieved from http://www.sdu.dk/en/om_sdu/institutter_centre/c_tik/publikationer
Bauer, R. A. (1964). The obstinate audience: The influence process from the point of view of social communication. American Psychologist, 19(3), 319-328.
https://doi.org/10.1037/h0042851
Blichfeldt, B. S. & Smed, K. M. (2015). 'Do it to Denmark': A case study on viral processes in marketing messages. Journal of Vacation Marketing, 21(3), 289-301.
https://doi.org/10.1177/1356766715573652
Blichfeldt, B., Hird, J. & Kvistgaard, P. (2014). Destination leadership and the issue of power. Tourism Review, 69(1),74-86.
https://doi.org/10.1108/TR-06-2013-0025
Blumer, H. (1969). Symbolic Interactionism: Perspective and method. Englewood Cliffs, NJ: Prentice-Hall.
Chaffee, S. H. & Metzger, M. J. (2001). The end of mass communication? Mass Com- munication & Society, 4(4), 365-379.
https://doi.org/10.1207/S15327825MCS0404_3
Crompton, J. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
https://doi.org/10.1177/004728757901700404
Dann, G. (1996). Greenspeak: An analysis of the language of eco-tourism. International Journal of Tourism Research, 2(3-4), 247-259.
https://doi.org/10.1002/pth.6070020306
Davis, J. S. & Morais, D. B. (2004). Factions and enclaves: Small towns and socially unsustainable tourism development. Journal of Travel Research, 43(1), 3-10.
https://doi.org/10.1177/0047287504265501
Daye, M. (2010). Challenges and prospects of differentiating destination brands: The case of the Dutch Caribbean brand. Journal of Travel Research, 27(1), 1-13.
https://doi.org/10.1080/10548400903534725
Font, X., Elgammal, I. & Lamond, I. (2017). Greenhushing: The deliberate under-com- municating of sustainability practices by tourism businesses. Journal of Sustainable Tourism, 25(7), 1007-1023.
https://doi.org/10.1080/09669582.2016.1158829
Freeman, R. E. (1984). Strategic Management: A Stakeholder Approach. Boston: Pitman.
Gyimothy, S. (2013). Symbolic convergence and tourism social media. In A. M. Munar, S. Gyimothy & L. Cai (Eds.): Tourism Social Media: Transformations in Identity, Com- munity and Culture. Bingley: Elsevier Science, Tourism Social Science Series, vol. 18, pp. 107-131.
https://doi.org/10.1108/S1571-5043(2013)0000018006
Hardy, A., Beeton, R. &. Pearson, L (2002). Sustainable tourism: an overview of the con- cept and its position in relation to conceptualisations of tourism. Journal of Sustainable Tourism, 10(6), 475-496.
https://doi.org/10.1080/09669580208667183
Hodder, C. (2002). God and Gap: What has Asda got to do with Jerusalem? Branding and being a Christian in the 21st century - some reflections. Available at: http:// www.instituteforbrandleadership.org/Chris_HodderBrands_and_Theology.htm.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
https://doi.org/10.1177/002224299305700101
Liburd, J. (2013). Towards the Collaborative University: Lessons from Tourism Education and Research. Odense, Denmark: University of Southern Denmark.
Markwick, M. (2000). Golf tourism development, stakeholders, differing discourses, and alternative agendas: The case of Malta. Tourism Management, 21(3), 515-524.
https://doi.org/10.1016/S0261-5177(99)00107-7
Modan, G.G. (2007). Turf Wars. Discourse, diversity, and the politics of place. Malden, MA: Blackwell Publishing.
https://doi.org/10.1002/9780470773970
Morgan, N., Pritchard, A. & Piggott, R. (2003). Destination branding and the role of the stakeholders: the case of New Zealand. Journal of Vacation Marketing, 9(3), 285-299.
https://doi.org/10.1177/135676670300900307
Murdoch, J. (2006). Post-Structuralist Geography: A guide to relational space. London: Sage.
Park, C. W., Jun, S. & Shocker, A. (1996). Composite brand alliances: An investigation of extension and feedback effects. Journal of Marketing Research, 33(4), 453-466.
https://doi.org/10.1177/002224379603300407
Papadopoulos, N. & Heslop, L. (2002). Country equity and country branding: Problems and prospects. Journal of Brand Management, 9(4/5), 294-314.
https://doi.org/10.1057/palgrave.bm.2540079
Pike, S. (2004). Destination Marketing Organizations. Amsterdam: Elsevier.
Ren, C. (2006). After inventing the trail. The staging and consumption of outdoor recrea- tion. Ethnologia Scandinavica, 36, 5-20.
Ren, C. & Blichfeldt, B. S. (2011). One clear image? Challenging simplicity in place branding, Scandinavian Journal of Hospitality and Tourism, 11(4), 416-434, DOI: 10.1080/15022250.2011.598753
https://doi.org/10.1080/15022250.2011.598753
Robson, J. & Robson, I. ( 1996 ). From shareholders to stakeholder: critical issues for tourism marketers. Tourism Management, 17(7), 533-540.
https://doi.org/10.1016/S0261-5177(96)00070-2
Rosengren, K. E. (2000). Communication: An introduction. London, England: Sage.
Ryan, C. (2002). Equity, management, power sharing and sustainability - issues of the new tourism. Tourism Management, 23(1), 17-26.
https://doi.org/10.1016/S0261-5177(01)00064-4
Sautter, E. & Leisen, B. (1999 ). Managing stakeholders: a tourism planning model. Annuals of Tourism Research, 26(2), 312-328.
https://doi.org/10.1016/S0160-7383(98)00097-8
Self, R., Self, D. & Bell-Haynes, J. (2010). Marketing tourism intThe Galapagos Islands: ecotourism or greenwashing? International Business & Economics Research Journal, 9(6), 111-126.
https://doi.org/10.19030/iber.v9i6.590
Shannon, C. E., & Weaver,W. (1949). The Mathematical Theory of Communication. Urbana: University of Illinois Press.
Swait, J., Erdem,T., Louviere, J. & Dubelaar, C. (1993). The equalization price: A measure of consumer-perceived brand equity. International Journal of Research in Marketing, 10(3), 23-45.
https://doi.org/10.1016/0167-8116(93)90031-S
Theodorson, G. A., & Theodorson, A . G. (1969). A Modern Dictionary of Sociology. New York: Crowell.
Therkelsen, A. (2007). Branding af turismedestinationer - muligheder og problemer. In A. Sørensen (Ed.), Grundbog i Turisme (pp. 215-225). Copenhagen: Frydenlund.
Wang, Y., & Pizam, A. (2011). Destination marketing and management: Theories and applications. Cambridge: CAB International.
https://doi.org/10.1079/9781845937621.0000
Wight. P. A. (1993). Sustainable ecotourism: Balancing economic, environmental and social goals within an ethical framework. Journal of Tourism Studies, 4(2), 54-66.
Zach, F. (2010). Partners and innovation in American destination marketing organisa- tions. Journal of Travel Research, 51(4), 412-425.
https://doi.org/10.1177/0047287511426340