Chapter 4 Attractions
DOI: 10.23912/9781911635352-4723 | ISBN: 9781911635352 |
Published: December 2020 | Component type: chapter |
Published in: Tourism Theories, Concepts and Models | Parent DOI: 10.23912/9781911635352-4280 |
Abstract
Tourism is driven by attractions and access. Attractions explain why people come to a destination, while access influences the volume of visitors. The two are inter- related for strong attractions create demand to enhance access, while weak access effectively limits demand and thus the size and scale of attractions. The opposite is also true. Weak attractions create little necessity to improve access, while strong access creates the opportunity to enhance the breadth of attraction offerings. Tourism attractions play a fundamental role in the successful development of any destination. They serve as demand generators that give the customer a reason to visit. Moreover, consumption of attractions is often considered to be the central theme of the tourism experience being offered. Goeldner and Ritchie (2012) argue that attractions drive people to travel and represent the main motivations for travel. More importantly, they note that without attractions there would be little need for all other tourism services and goods. Thirty years ago, Gee, Makens and Choy (1989) stated that both the quality and quantity of attractions affect travel decisions. Mill and Morrison (2012) illustrate that attractions at a primary destination have to have sufficient breadth and depth of appeal to encourage visitors to stay in a single destination for many days. Holloway and Humphries (2016: 16) also note destinations must have adequate attractions to appeal to a large number of tourists and add further, the more attractions a destination has the easier it becomes to market.
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Contributors
- Bob McKercher, The Hong Kong Polytechnic University (Author) https://orcid.org/0000-0001-7451-1266
- Bruce Prideaux, Central Queensland University, Australia (Author) https://orcid.org/0000-0002-3577-1951
For the source title:
- Bob McKercher, The Hong Kong Polytechnic University (Author) https://orcid.org/0000-0001-7451-1266
- Bruce Prideaux, Central Queensland University, Australia (Author) https://orcid.org/0000-0002-3577-1951
Cite as
McKercher & Prideaux, 2020
McKercher, B. & Prideaux, B. (2020) "Chapter 4 Attractions" In: McKercher, B. & Prideaux, B. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635352-4723
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