Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
DOI: 10.23912/9781911635475-4393 | ISBN: 9781911635475 |
Published: April 2022 | Component type: book |
Abstract
Investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Sample content
Contributors
- Ahmet Bulent Ozturk, University of Central Florida (editor) https://orcid.org/0000-0001-5360-8747
- Murat Hancer, University of Central Florida (editor) https://orcid.org/0000-0002-4356-7416
Cite as
Ozturk & Hancer, 2022
Ozturk, A.B. & Hancer, M. (2022) Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635475-4393
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