Chapter 9 Step 4 Persuasion (Meaning)
DOI: 10.23912/9781911635659-5435 | ISBN: 9781911635659 |
Published: February 2023 | Component type: chapter |
Published in: How to Create Sustainable Hospitality | Parent DOI: 10.23912/9781911635659-5276 |
Abstract
How is it that some tourist accommodations are able to persuade guests to happily participate in their responsible tourism actions while other properties are not? Messages on their own do not always deliver the response you want, right? Often this is because we fail to recognise the importance of interpersonal persuasion. This could be by ignoring pre-suasion (gaining staff and guest support before requesting a specific action), or allowing a mismatch between messaging directed at guests and the reality they perceive in business operations and management. All these factors have to be aligned. Managers have asked me, is it the type of accommodation that matters or is it the type of guests? If your accommodation has no contact with guests, then the relationship can be purely an economic transaction. People also behave differently due to cultural reasons, or acclimatisation where it is a business or leisure-based property. So how can you maximise your persuasive potential despite these factors so that they do not hinder you, but actively support your sustainability initiatives?
Sample content
Contributors
- Christopher Warren, Griffith University (author) https://orcid.org/0000-0001-5782-2548
For the source title:
- Christopher Warren, Griffith University (author) https://orcid.org/0000-0001-5782-2548
Cite as
Warren, 2023
Warren, C. (2023) "Chapter 9 Step 4 Persuasion (Meaning)" In: Warren, C. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635659-5435
Save, bookmark or recommend
 Save on Mendeley |  Share on Twitter |  Share on LinkedIn |  Share on Facebook |
References
Airbnb (2021). Writing helpful House Rules. Airbnb Resource Centre, www.airbnb.com.au/resources/hosting-homes/a/writing-helpful-house-rules-21. Accessed 1 August 2021]
Brown, P., & Levinson, S. (1987). Politeness. Some universals in language usage, Studies in International Sociolinguistics, Vol. 19). Cambridge: Cambridge University Press.
https://doi.org/10.1017/CBO9780511813085
Callaghan, M., & Shaw, R. (2002). A theoretical application of exchange theory to online purchase decisions. In Proceedings of the Australian and New Zealand Marketing Academy Conference 2002 (pp. 3241-3249). Melbourne: ANZMAC.
Cialdini, R. (2009). Influence. Science and Practice (Vol. 5). Boston, MA: Pearson.
Cialdini, R. & Martin S. (2017) Science of persuasion www.youtube.com/watch?v=kv0sOX6Alrk [Accessed 2nd August 2021]
Cook, K., & Rice, E. (2006). Social exchange theory. In J. Delamater (Ed.), Handbook of Social Psychology, pp. 53-76. New York, NY: Springer.
https://doi.org/10.1007/0-387-36921-X_3
Dolnicar, S. (2018) Peer-To-Peer Accommodation Networks. Oxford: Goodfellow.
https://doi.org/10.23912/9781911396512-3454
Focus on the Family (2018). Why do House Rules strengthen my family. Focus on the Family Singapore. www.family.org.sg/fotfs/Blog/Parenting/Why_Do_House_Rules_Strengthen_My_ Family.aspx. [Accessed 1 August 2021]
Levy, S., & Park, S. (2011). Analysis of CSR activities in the lodging industry. Journal of Hospitality and Tourism Management, 18(1), 147-154
https://doi.org/10.1375/jhtm.18.1.147
Lynch, P., Molz, J., McIntosh, A., Lugosi, P., & Lashley, C. (2011). Theorizing hospitality. Hospitality & Society, 1(1), 3-24. My Green Butler (n.d.) Information video. www.mygreen butler.com/resources. Ovolo Hotels (n.d.). Celebrating Year of the Veg. Ovolo Hotels. https://ovolohotels.com/eat/{Accessed 1 August 2021]
https://doi.org/10.1386/hosp.1.1.3_2
Perloff, R. (2010). The Dynamics of Persuasion: Communication and attitudes in the twenty first century. Routledge.
Selwyn, T. (2000). An anthropology of hospitality. In C. Lashley & A. Morrison (Eds.), In Search of Hospitality: Theoretical perspectives and debates (pp. 18-37). Oxford: Butterworth-Heinemann.
Travel Without Plastic (2021) Let's reduce single-use, the plastics guide for hotels, https://www.travelwithoutplastic.com/product-page/shop [Accessed 1 August, 2021]
Tucker, H. (2003). The host-guest relationship and its implications for rural tourism. In Hall, D., Roberts, L. & Mitchell, M. (eds). New Directions in Rural Tourism, pp 80-89. Aldershot Publishing, UK
We are travel girls (2021). 10 easy ways to avoid single-use plastics when travelling. https://wearetravelgirls. com/ways-to-avoid-single-use-plastics-when-traveling/[Accessed 1 August, 2021]