Chapter 6 The future of travel
DOI: 10.23912/9781911635703-4425 | ISBN: 9781911635703 |
Published: August 2020 | Component type: chapter |
Published in: COVID-19 and Travel | Parent DOI: 10.23912/9781911635703-4387 |
Abstract
Most experts would agree that recovery from the COVID-19 crisis will be slow (see Figure 6.2), in large part due to the impact that the crisis has had on the global travel and tourism industry (Romei, 2020). Until there is vaccine, the virus will influence nearly every sector of travel from transportation, destination and resorts, to the accommodations, attractions, events and restaurants. The first section of this chapter looks at the future for these different sectors, a future heavily influenced by technology and a heightened emphasis on health and safety. The second part of the chapter focuses on a theme that has been prevalent in this book – the need for adaptability or ‘COVID-aptability’. Consumer demands and behavior will be permanently altered by the pandemic, and all stakeholders in the travel industry will need to adapt. One part of adaptability is redesigning servicescapes – a necessity for many after the lockdown, and this is the subject of the penultimate section of the chapter. The conclusion looks at lessons learned from this crisis.
Sample content
Contributors
- Dr Simon Hudson, University of South Carolina, USA (Author)
For the source title:
- Dr Simon Hudson, University of South Carolina, USA (Author)
Cite as
Hudson, 2020
Hudson, D.S. (2020) "Chapter 6 The future of travel" In: Hudson, D.S. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635703-4425
Save, bookmark or recommend
 Save on Mendeley |  Share on Twitter |  Share on LinkedIn |  Share on Facebook |
References
Accor (2020). ALL Stay Well. https://www.allstaywell.com/
Adgate, B. (2019). When a recession comes, don't stop advertising. Forbes, 5 September. https://www.forbes.com/sites/bradadgate/2019/09/05/when-a-recession-comes-dont-stop-advertising/#3ce95afc4608
Barry, S. (2020). The future of dining out. Gensler, 14 May. https://www.gensler.com/research-insight/blog/the-future-of-dining-out
BBC News (2020). Italy open for tourists again. BBC News, 2 June. https://www.bbc. com/news/live/world-52900960/page/5
Board of Innovation (2020). The Winners of the Low Touch Economy. https://www.boardofinnovation.com/low-touch-economy/
Bort, R. (2020). Can the restaurant industry be saved? Rolling Stone, 11 May. https://www.rollingstone.com/culture/culture-features/can-the-restaurant-industry-be-saved-995037/
Bouras, S. (2020). Greece banks on its low coronavirus rate and a long list of new safety rules to lure visitors back to its tourism hotspots. BBC Worklife, 9 June. https://www.bbc.com/worklife/article/20200609-how-greece-plans-to-welcome-back-tourists
Broughton, K. (2020). Hotels fund more cleaning by cutting room amenities and breakfast buffets. CFO Journal, 26 May. https://www.wsj.com/articles/hotels-fund- more-cleaning-by-cutting-room-amenities-and-breakfast-buffets-11590183440
Buchholz, K. (2020). What could a travel bubble look like? Statista, 5 May. https://www.statista.com/chart/21608/travel-bubble-australia-new-zealand/
Byers, J. (2020). Club Med announces "Safe Together" hygiene and safety plan. TravelPulse Canada, 27 May. https://ca.travelpulse.com/news/hotels-and-resorts/club-med-announces-safe-together-hygiene-and-safety-plan.html
CBC News (2020). Vietnam, with no recorded coronavirus deaths, craves tourist dollars again. CBC News, 19 May. https://www.cbc.ca/news/world/vietnam-coronavirus-tourism-1.5574957
Crabtree, J. (2020). Welcome to a world of bubbles. Financial Post, 1 June. foreignpolicy. com/2020/06/01/travel-bubbles-borders-flights-coronavirus-uk-france-air-bridge/
Davies, P. (2020). Many over-50s indicate reluctance to cruise amid coronavirus concerns. Travel Weekly, 22 April. https://www.travelweekly.co.uk/articles/368571/ many-over-50s-indicate-reluctance-to-cruise-amid-coronavirus-concerns
Del Bello, L. (2020). How Covid-19 could redesign our world. BBC Future, 27 May. www.bbc.com/future/article/20200527-coronavirus-how-covid-19-could-redesign-our-world
Donn, N. (2020). Restaurants "without clients or money" to return to 100% capacity. Portugal Resident, 31 May. https://www.portugalresident.com/restaurants-without-clients-or-money-to-return-to-100-capacity/
Dowd, V. (2020). How Europe's art world is welcoming back visitors. BBC News, 1 June. https://news.yahoo.com/europes-art-world-welcoming-back-003151015.html
Dube, K. Nhamo, G. & Chikodzi, D. (2020). COVID-19 cripples global restaurant and hospitality industry. Current Issues in Tourism. DOI: 10.1080/13683500.2020.1773416
https://doi.org/10.1080/13683500.2020.1773416
Dunford, J. (2020). 'Things have to change': Tourism businesses look to a greener future. The Guardian, 28 May. https://www.theguardian.com/travel/2020/may/28/ things-had-to-change-tourism-businesses-look-to-a-greener-future dw.com (2020). Yuval Noah Harari on COVID-19: The biggest danger is not the virus itself. dw.com. https://www.dw.com/en/virus-itself-is-not-the-biggest-danger-says-yuval-noah-harari/a-53195552
Euromonitor International (2020). Coronavirus: Implications on Megatrends. https:// go.euromonitor.com/webinar-consumers-2020-covid-19-impact-on-megatrends. html
Farley, D. (2020). The travel 'ache' you can't translate. BBC Travel, 24 March. http://www.bbc.com/travel/story/20200323-the-travel-ache-you-cant-translate
Fox-Lerner, A. (2020). In China, a glimpse at the future of restaurants. Eater, 24 March. www.eater.com/2020/3/24/21191278/china-beijing-coronavirus-future-of-restaurants
Friedman, R. (2020). Open for business: Hotels post-COVID-19. Commercial Property Executive, 4 May. https://www.cpexecutive.com/post/open-for-business-hotels-post-covid-19/
Future Cruise (2020). An Industry in Lockdown. May. https://future-cruise.nridigital.com/future_cruise_may20/issue_12
Genung, A. (2020). Here's what eating out might look like when restaurants reopen. Eater, 21 April. https://www.eater.com/2020/4/21/21229650/what-eating-out-might-look-like-when-restaurants-reopen-coronavirus-impact
Girneata, A. (2014). Adaptability - a strategic capability during crisis. In J.T. Karlovitz, Economics Questions, Issues and Problems, Bucharest, Romania, pp. 243-149.
Global Data (2020a). Cruise industry faces uphill battle to attract customers post- COVID-19. GlobalData, 3 May. https://www.globaldata.com/cruise-industry-faces-uphill-battle-to-attract-customers-post-covid-19-says-globaldata/
Global Data (2020b). Coronavirus (COVID-19) Executive Briefing. Global Data PLC. https://globaldata.com/covid-19/
Glusac, E. (2020). Hotels vs. Airbnb: Has Covid-19 disrupted the disrupter? The New York Times, 14 May. https://www.nytimes.com/2020/05/14/travel/hotels-versus-airbnb-pandemic.html
Hamdi, R. (2020). Marketers confront what travel will look like post-crisis. Skift, 6 April. skift.com/2020/04/06/marketers-confront-what-travel-will-look-like-post-crisis/
Hancock, C. (2020). Covid-19: Temperature checks for guests planned for Fitzpatrick Hotels in New York. The Irish Times, 5 May. https://www.irishtimes.com/business/ transport-and-tourism/covid-19-temperature-checks-for-guests-planned-for-fitzpatrick-hotels-in-new-york-1.4244826
He, H. & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 117, 176-182.
https://doi.org/10.1016/j.jbusres.2020.05.030
Heath, R. & Jin, B. (2020). Ranking the global impact of the coronavirus pandemic, country by country. Politico, 21 May. https://www.politico.com/interactives/2020/ranking-countries-coronavirus-impact/
Hudson, S. & Hudson, L.J. (2017a). Customer Service for Hospitality & Tourism. Second Edition. Goodfellow Publishers Limited, Oxford, U.K.
Hudson, S. & Hudson, L.J. (2017b). Marketing for Tourism, Hospitality, and Events. Sage, London.
IQ Latino (2020). COVID-19: This summer in Spain beaches will be divided into sectors, time slots and capacity will be limited. IQ Latino, 13 May. https://iqlatino. org/2020/covid-19-this-summer-in-spain-beaches-will-be-divided-into-sectors-time-slots-and-capacity-will-be-limited/
Ivanov, S., Gretzel, U., Berezina, K., Sigala, M. & Webster, C. (2019). Progress on robotics in hospitality and tourism: A review of the literature. Journal of Hospitality and Tourism Technology, 10(4), 489-521.
https://doi.org/10.1108/JHTT-08-2018-0087
Jones, S. (2020). Balearic Islands prepare to welcome 11,000 German tourists. The Guardian, 14 June. https://www.theguardian.com/world/2020/jun/14/balearic-islands-prepare-to-welcome-11000-german-tourists
Liang-Pholsena, X. (2020). Does a generational divide await Asia Pacific's return to travel? Skift, 13 May. https://skift.com/2020/05/13/does-a-generational-divide-await-asia-pacifics-return-to-travel/
Lockhart, K. (2020). Life after lockdown in Vietnam: This is what it's like when an entire country reopens. CNN Travel, 15 May. https://www.cnn.com/travel/article/life-after-lockdown-vietnam-domestic-travel/index.html
Loten, A. (2020). Travel industry automates pandemic response with new digital tools. Wall Street Journal, 3 May. https://www.wsj.com/articles/travel-industry-automates-pandemic-response-with-new-digital-tools-11588361276
Marchese, D. (2020). David Chang isn't sure the restaurant industry will survive Covid-19. New York Times, 27 March. https://www.nytimes.com/interactive/2020/03/27/magazine/david-chang-restaurants-covid19.html
Murphy, C. (2020). The future of conference: Will events remain virtual after lockdowns? USA Today, 9 May. https://www.usatoday.com/errors/404
Newstead, A. (2020). Drive-in concerts are a thing now. We spoke to the musician who performed the world's first. ABC Music News, 7 May. www.abc.net.au/triplej/news/musicnews/drive-in-concert-coronavirus-danish-mads-langer-interview/12223420
Nguyen T.M. & Malesky, E. (2020). Reopening Vietnam: How the country's improving governance helped it weather the COVID-19 pandemic. Brookings, 20 May. https:// www.brookings.edu/blog/order-from-chaos/2020/05/20/reopening-vietnam-how-the-countrys-improving-governance-helped-it-weather-the-covid-19-pandemic/
Northstar (2020). Survey shows improved confidence in live events. Northstar Meeting Group. https://www.northstarmeetingsgroup.com/News/Industry/Weekly-Survey-Tracking-Coronavirus-Meetings-Response
Nunn, J. (2020). Restaurants will never be the same after coronavirus - but that may be a good thing. The Guardian, 14 April. www.theguardian.com/commentisfree/2020/apr/14/coronavirus-restaurants-pandemic-workers-communities-prices
Posaner, J., Cokelaere, H. & Hernandez-Morales, A. (2020). Life after COVID: Europeans want to keep their cities car-free. Politico, 11 June. https://www.politico.eu/article/life-after-covid-europeans-want-to-keep-their-cities-car-free/
Puckett, J. (2020). How airports will change after COVID-19. Conde Nast Traveler, 7 May. https://www.cntraveler.com/story/how-airports-will-change-after-covid-19
QUO (2020). Podcasts on the Future of Travel. https://www.quo-global.com/podcasts/
Quy, N. (2020). Vietnam among the first economies likely to restart international tourism after the pandemic. Vietnam Insider, 27 May. https://vietnaminsider.vn/vietnam-among-the-first-economies-likely-to-restart-international-tourism-after- the-pandemic/
Reeves, M & Deimler, M. (2011). Adaptability: The new competitive advantage. Harvard Business Review, July/August. https://hbr.org/2011/07/adaptability-the-new-competitive-advantage
Ritter, K. (2020). Disinfected dice: Las Vegas casinos getting ready to roll. CTV News, 22 May. ttps://www.ctvnews.ca/world/disinfected-dice-las-vegas-casinos-getting-ready-to-roll-1.4950529
Rizzo, C. (2020). Airbnb releases new cleaning protocol program in wake of coronavirus. Travel + Leisure, 3 June. https://www.travelandleisure.com/ hotels-resorts/vacation-rentals/airbnb-host-coronavirus-cleaning-training
Romei, V. (2020). Tourism deals lingering blow to global economy. Financial Times, 13 June. https://www.ft.com/content/b406133d-5859-4f68-8163-b179f50f6a22 Saladino, 2020). Bars and restaurants have a chance to change for the better. Will they take it? Winemag.com, 16 May. https://www.winemag.com/2020/04/28/will-restaurants-reopen/
Santoro, A. (2020). The proposed guidelines Disney World will follow once the park reopens in July. Yahoo Sports, 26 May. https://sports.yahoo.com/disney-look-upon-reopening-see-225237253.html
Sapient, P. (2020). Preparing for a post COVID-19 world: 4 ways travel brands can learn from past events. Skift, 9 April. https://skift.com/2020/04/09/preparing-post-COVID-19-world-travel-brands-learn-past-events/
Shaffner, L. (2020). Live Nation CEO outlines plan to resume concerts + tours. Loudwire, 9 May. https://loudwire.com/live-nation-ceo-michael-rapino-resume-concerts-coronavirus/
Simon, E. (2020). CBRE hotels research: Full demand recovery by late 2022. Hotel Management, 21 May. https://www.hotelmanagement.net/operate/cbre-hotels-research-full-demand-recovery-by-late-2022
SimpliFlying (2020). The Rise of Sanitized Travel. The Day of the Life of an Airline Passenger. April. https://simpliflying.com/guidance-airlines-covid-19/
Singh, S. (2020). Hotel design may undergo significant changes post Covid-19 pandemic. ET Hospitality World, 14 April. https://hospitality. economictimes.indiatimes.com/news/operations/architecture-and-design/hotel-design-may-undergo-significant-changes-post-covid-19-pandemic/75140021
Singh Maini, T. (2020). Vietnam's success in dealing with the Covid-19 pandemic. Modern Diplomacy, 16 May. https://moderndiplomacy.eu/2020/05/16/vietnams-success-in-dealing-with-the-covid-19-pandemic/
Sneader, K. & Sternfels, B. (2020). From surviving to thriving: Business after coronavirus. McKinsey & Company, 1 May. www.mckinsey.com/featured-insights/future-of-work/from-surviving-to-thriving-reimagining-the-post-covid-19-return
Taub, A. (2020). Why are women-led nations doing better with Covid-19? New York Times, 18 May. https://www.nytimes.com/2020/05/15/world/coronavirus-women-leaders.html
Tatarski, M. (2020). Vietnam halted Its COVID-19 outbreak. Now comes the economic fallout. World Politics Review, 18 May. www.worldpoliticsreview.com/articles/28770/in-vietnam-economy-could-be-hit-hard-despite-an-effective-covid-19-response
UNWTO (2020a). COVID-19 Tourism Recovery Technical Assistance Package. https:// webunwto.s3.eu-west-1.amazonaws.com/s3fs-public/2020-05/COVID-19-Tourism-Recovery-TA-Package_8%20May-2020.pdf
UNWTO (2020b). UNWTO launches global guidelines to reopen tourism. UNWTO press release, 28 May. https://www.unwto.org/news/unwto-launches-global-guidelines-to-reopen-tourism
Wainwright, O. (2020). Smart lifts, lonely workers, no towers or tourists: Architecture after coronavirus. The Guardian, 13 April. www.theguardian.com/artanddesign/2020/apr/13/smart-lifts-lonely-workers-no-towers-architecture-after-covid-19-coronavirus