Chapter 12 Temporality the Destination Management Perspective
DOI: 10.23912/9781911635840-5461 | ISBN: 9781911635840 |
Published: June 2023 | Component type: chapter |
Published in: Tourism: A temporal analysis | Parent DOI: 10.23912/9781911635840-4702 |
Abstract
This chapter considers temporality from the perspective of the Destination Management (or Destination Marketing) Organization, commonly known as the DMO. DMOs ‘do’ destination management, which “essentially equates to management processes that aim to attract visitors†(Laesser & Beritelli, 2013: 47). As such, DMO activity comprises interventions to develop the visitor economy of a specific place, relating mainly, but not limited to planning, lobbying, marketing and service co-ordination (Laesser & Beritelli, 2013). Depending upon their individual contexts, DMOs have varying responsibilities but they share the one related to marketing. This issue is considered in more depth, later in the chapter.
Sample content
Contributors
- Jean Metcalfe, Cumbria Tourism (Author)
- Paul Fallon, University of Central Lancashire (Author)
For the source title:
- Philip Goulding, Formerly Principal Lecturer in Tourism at Sheffield Business School, Sheffield Hallam University, UK (Editor)
Cite as
Metcalfe & Fallon, 2023
Metcalfe, J. & Fallon, P. (2023) "Chapter 12 Temporality the Destination Management Perspective" In: Goulding, P. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635840-5461
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