Chapter 14 Marketing the Seasons
DOI: 10.23912/9781911635840-5469 | ISBN: 9781911635840 |
Published: June 2023 | Component type: chapter |
Published in: Tourism: A temporal analysis | Parent DOI: 10.23912/9781911635840-4702 |
Abstract
This chapter explores the use of seasons in defining the marketing offer for destinations. Rather than examining the traditional idea of seasonality within the tourism industry that is formed around both weather conditions (skiing in winter, beaches in summer etc.) and calendar events (school holidays, Spring break or religious holidays etc.), this chapter explores how the cycle of seasons are linked to specific touristic experiences that help to reduce the impact of seasonality on businesses by creating a continuous sequence of events throughout the year.
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Contributors
- Richard Tresidder, Sheffield Hallam University (Author)
- Emmie Deakin, Sheffield Hallam University (Author)
For the source title:
- Philip Goulding, Formerly Principal Lecturer in Tourism at Sheffield Business School, Sheffield Hallam University, UK (Editor)
Cite as
Tresidder & Deakin, 2023
Tresidder, R. & Deakin, E. (2023) "Chapter 14 Marketing the Seasons" In: Goulding, P. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635840-5469
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