Chapter 2 Business development in events
DOI: 10.23912/9781911635871-4929 | ISBN: 9781911635871 |
Published: January 2022 | Component type: chapter |
Published in: Reimagining and Reshaping Events | Parent DOI: 10.23912/9781911635871-4918 |
Abstract
The challenges associated with establishing an events enterprise, or growing and sustaining an existing enterprise, share several of the features that characterise business development more generally. As with other industries, the development of a realistic and understandable business model is crucial when setting up event businesses. At the same time, most successful organisations in the events industry owe their initial existence, as well as their ongoing survival and growth, to the efforts, expertise, and tenacity of entrepreneurs.
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Contributors
- Jeffrey Wrathall, William Angliss (Author)
- Effie Steriopoulos, William Angliss (Author) https://orcid.org/0000-0003-4615-5393
For the source title:
- Jeffrey Wrathall, William Angliss (Author)
- Effie Steriopoulos, William Angliss (Author) https://orcid.org/0000-0003-4615-5393
Cite as
Wrathall & Steriopoulos, 2022
Wrathall, J. & Steriopoulos, E. (2022) "Chapter 2 Business development in events" In: Wrathall, J. & Steriopoulos, E. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635871-4929
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