Chapter 9 Stakeholder engagement and leadership
DOI: 10.23912/9781911635871-5036 | ISBN: 9781911635871 |
Published: January 2022 | Component type: chapter |
Published in: Reimagining and Reshaping Events | Parent DOI: 10.23912/9781911635871-4918 |
Abstract
An essential element of an event manager’s job involves the development of sustainable working relationships with a broad range of stakeholders. Event stakeholders include all of the organisations and individuals who have an interest in the staging of an event and may have some impact on event outcomes. These stakeholders may be internal or external to the event business and while the importance and influence of stakeholders varies significantly, it is essential for event managers to have a sound knowledge of their interests, needs, and potential impact. So too is the capacity of event managers to effectively, engage, communicate, and negotiate with all key stakeholders.
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Contributors
- Jeffrey Wrathall, William Angliss (Author)
- Effie Steriopoulos, William Angliss (Author) https://orcid.org/0000-0003-4615-5393
For the source title:
- Jeffrey Wrathall, William Angliss (Author)
- Effie Steriopoulos, William Angliss (Author) https://orcid.org/0000-0003-4615-5393
Cite as
Wrathall & Steriopoulos, 2022
Wrathall, J. & Steriopoulos, E. (2022) "Chapter 9 Stakeholder engagement and leadership" In: Wrathall, J. & Steriopoulos, E. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635871-5036
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