Chapter 7 The Future of Events will be Hybrid (Tim Brown)
DOI: 10.23912/9781911635901-4815 | ISBN: 9781911635901 |
Published: April 2021 | Component type: chapter |
Published in: Crisis Management and Recovery for Events: Impacts and Strategies | Parent DOI: 10.23912/9781911635901-4692 |
Abstract
In early 2020 a pandemic was declared following the rapid spread of COVID-19 across the globe. As a result, numerous governments worldwide implemented strict measures to limit the movements of their populations to prevent increases in COVID-19 infections (Ludvigsen & Hayton, 2020; Mohanty et al., 2020). These restrictions included regional and national ‘lockdowns’ which severely restricted personal activities, with all but essential workers urged to work from home, schools and universities closed and moved online, and only critical business (such as supermarkets and pharmacies) to remain open (Richter, 2020). Many industries were affected by the lockdowns, with the tourism, hospitality, and events industries most severely affected (Mohanty et al., 2020). The Meetings Industry Association (mia) reported that in the UK the impact of COVID-19 on the events industry has resulted in £ billions lost in revenue through cancelled events and declines in enquiries, and that over 126,000 event jobs in the UK have been lost to date (mia, 2020), with fears this could increase to over 500,000 job losses without more government support (Fullard, 2020). This picture is mirrored in other countries, such as the USA, where it is outlined that 46% (8 million people) of those working in food, travel and events have lost their jobs (Dubay, 2020). Events are a global industry, worth $ trillions annually (Events Industry Council & Oxford Economics, 2018), and the shutdown of events presents an existential crisis to the industry which may take years to recover (EventMB, 2020b; mia, 2020; Mohanty et al., 2020).
Sample content
Contributors
- Tim Brown, University of Chester (Author) https://orcid.org/0000-0002-8654-8952
For the source title:
- Vassilios Ziakas (Editor) https://orcid.org/0000-0002-1501-7863
- Vladimir Antchak, University of Derby (Editor) https://orcid.org/0000-0003-1395-4391
- Donald Getz, University of Calgary (Editor) https://orcid.org/0000-0001-5562-8012
Cite as
Brown, 2021
Brown, T. (2021) "Chapter 7 The Future of Events will be Hybrid (Tim Brown)" In: Ziakas, V., Antchak, V. & Getz, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781911635901-4815
Save, bookmark or recommend
 Save on Mendeley |  Share on Twitter |  Share on LinkedIn |  Share on Facebook |
References
Amirkhanian, A. (2020). Virtual events take center stage: pivoting live events to virtual experiences. Special Events Magazine. https://link.gale.com/apps/doc/A625531281/ITOF?u=chesterc&sid=ITOF&xid=3945fc43
Antchak, V., & Ramsbottom, O. (2020). The Fundamentals of Event Design. London: Routledge.
https://doi.org/10.4324/9781351142083
Beech, J., Kaiser, S., & Kasper, R. (2014). The Business of Events Management. Harrow: Pearson.
Berridge, G. (2007). Events Design and Experience. Oxford: Elsevier.
https://doi.org/10.4324/9780080468112
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2018). Events Management an Introduction. (2nd ed.). London: Routledge.
https://doi.org/10.4324/9781315695204-1
Boettcher, J., & Conrad, R. (2016). The Online Teaching Survival Guide: Simple and practical pedagogical tips. San Francisco, CA: Jossey Bass.
Bowdin, G., Allen, J., O'Toole, W., Harris, R., & McDonnell, I. (2011). Events Management. (3rd ed.). London: Routledge.
https://doi.org/10.4324/9780080964317
Briodagh, K. (2010). Cisco takes its global sales meeting virtual. Event Marketer. Retrieved from: https://www.eventmarketer.com/article/cisco-takes-its-global-sales-meeting-virtual/.
BVEP. (2020). The UK Events Report. Business Visits and Events Partnership. https://www.businessvisitsandeventspartnership.com/component/phocadownload/category/4-bvep-research?download=396:the-uk-events-report .
Cal, O. (2020). Hybrid events are the future: how venues can prepare. Cvent. https://blog.cvent.com/uk/featured/hybrid-events-hotels-venues.
Copans, V. (2020a). Hybrid events are the immediate future of the event industry. Event Manager Blog. https://www.eventmanagerblog.com/post-coronavirus-hybrid-events.
Cross, B. (2018). 10 things to think about when preparing for a hybrid event. Event Manager Blog. https://www.eventmanagerblog.com/tips-preparing-hybrid-event.
Dams, C. (2020). A peek into the events of the future: hybrid events. Special Events Magazine. https://link.gale.com/apps/doc/A630346858/ITOF?u=chesterc&sid=ITOF&xid=36fbf554.
Davidson, R. (2019). Business Events. (2 nd ed.). London: Routledge.
https://doi.org/10.4324/9781315186344
Dowson, R., & Bassett, D. (2018). Event Planning and Management. (2nd ed.). London: Kogan Page.
Doyle, M. (2010). Developing a virtual/live hybrid event. Meetings & Conventions, 45(9), 36.
Dubay, C. (2020). Analysis: Breaking down the unemployment crisis by industry. U.S. Chamber of Commerce. https://www.uschamber.com/series/above-the-fold/analysis-breaking-down-the-unemployment-crisis-industry.
Events Industry Council and Oxford Economics. (2018). Global economic significance of business events. https://insights.eventscouncil.org/Portals/0/OE-EIC%20Global%20Meetings%20Significance%20%28FINAL%29%202018-11-09-2018.pdf.
EventMB. (2020a). The hybrid event revolution - report. Event Manager Blog. https://www.eventmanagerblog.com/hybrid-revolution-report.
EventMB. (2020b). State of the event industry - report. Event Manager Blog. https://www.eventmanagerblog.com/state-of-the-event-industry-report.
EventMB. (2020c). Top 10 trends for 2021. Event Manager Blog. https://www.eventmanagerblog.com/10-event-trends.
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100, 547-560. DOI: https://doi.org/10.1016/j.jbusres.2018.10.050.
https://doi.org/10.1016/j.jbusres.2018.10.050
Fosslien, L., & West Duffy, M. (2020). How to combat Zoom Fatigue. Harvard Business Review. https://hbr.org/2020/04/how-to-combat-zoom-fatigue.
Fryatt, J., Garriga, R., Janssen, R., John, R., & Smith, S. (2012). How-to guide: hybrid meetings. Meeting Professionals International. https://www.mpi.org/docs/default-source/covid-19/hybridmeeting_howto.pdf.
Fullard, M. (2020). 525,000 jobs are at risk as business events industry campaigns for roadmap to recovery. Exhibition News. https://exhibitionnews.uk/525000-jobs-are-at-risk-as-business-events-industry-campaigns-for-roadmap-to-recovery/.
Getz, D., & Page, S. (2020). Event Studies: Theory research and policy for planned events. (4 th ed.). Oxford: Routledge.
https://doi.org/10.4324/9780429023002
Goldblatt, J., & Lee, S. (2012). The current and future impacts of the 2007-2009 economic recession on the festival and event industry. International Journal of Festival and Event Management, 3(2), 137-148. DOI: https://doi.org/10.1108/17582951211229690.
https://doi.org/10.1108/17582951211229690
Gov.uk. (2020a). Closing certain businesses and venues in England (3 rd Dec). https://www.gov.uk/government/publications/further-businesses-and-premises-to-close/closing-certain-businesses-and-venues-in-england.
Gov.uk. (2020b). COVID-19: Guidance for small marriages and civil partnerships (4 th December). https://www.gov.uk/government/publications/covid-19-guidance-for-small-marriages-and-civil-partnerships.
Grand View Research. (2020). Virtual Events Market Size, Share & Trends Analysis Report By Event Type (Internal, External, Extended), By Service, By Establishment Size, By End Use, By Region, And Segment Forecasts, 2020 - 2027. : https://www.grandviewresearch.com/industry-analysis/virtual-events-market.
Hill, J. (2011). Sport in History: Aan introduction. Basingstoke: Palgrave Macmillan.
https://doi.org/10.1007/978-1-137-26754-2
Holmes, K., Hughes, M., Mair, J., & Carlsen, J. (2015). Events and Sustainability. London: Routledge.
https://doi.org/10.9774/gleaf.9781315813011
Keh, A. (2020). We hope your cheers for this article are for real. The New York Times, June 16. https://www.nytimes.com/2020/06/16/sports/coronavirus-stadium-fans-crowd-noise.html. Koetsier, J. (2020, May 27). Virtual events up 1000% since COVID-19, with 52,000 on just one platform. Forbes.com. https://www.forbes.com/sites/johnkoetsier/2020/05/27/virtual-events-up-1000-with-52000-on-just-one-platform.
Layman, M. (2020). The ultimate guide to virtual events in 2020. Cvent. https://blog.cvent.com/uk/feature/virtual-events-ultimate-guide/.
Leary, A. (2020). How to make your virtual meetings and events accessible to the disability community. Rooted in Rights. https://rootedinrights.org/how-to-make-your-virtual-meetings-and-events-accessible-to-the-disability-community/.
Linthicum, A. (2020). Hybrid events: what you need to know. Cvent. https://www.cvent.com/en/blog/events/hybrid-events-what-you-need-know.
Ludvigsen, J., & Hayton, J. (2020). Toward COVID-19 secure events: considerations for organizing the safe resumption of major sporting events. Managing Sport and Leisure. https://doi.org/10.1080/23750472.2020.1782252
https://doi.org/10.1080/23750472.2020.1782252
Martin, V., & Cazarre, L. (2016). Technology and Events: how to create engaging events. Oxford: Goodfellow Publishers.
Matthews, D. (2016). Special Event Production: The Process. London: Routledge. McCloskey, B., Zumla, A., Ippolito, G., Blumberg, L., Arbon, P., Cicero, A.,
Endericks, T., Lim, P., & Borodina, M. (2020). Mass gathering events and reducing further global spread of COVID-19: a political and public health dilemma. The Lancet, 395(10230), 1096-1099.
https://doi.org/10.1016/S0140-6736(20)30681-4
McLoughlin, A. (2014). The future of event design and experience. In Yeoman, I., Robertson, M., McMahon-Battie, U., Backer, E., & Smith, K. (eds). The Future of Events & Festivals, (pp 236-250). London: Routledge. mia. (2020). UK venue survey. Meetings Industry Association. https://www.mia-uk.org/write/MediaUploads/Aug20_DCMS_Industry_Survey_Findings.pdf
Mialki, S. (2019). 5 reasons brands should consider ephemeral content & best practices when creating a strategy. Instapage. https://instapage.com/blog/ephemeral-content.
Mohanty, P., Dhoundiyal, H., & Choudhury, R. (2020). Events tourism in the eye of the COVID-19 storm: impacts and implications. In S. Arora & A. Sharma (Eds.). Event Tourism in Asian Countries: challenges and prospects, (Chapter 6). Apple Academic Press. http://dx.doi.org/10.2139/ssrn.3682648.
https://doi.org/10.2139/ssrn.3682648
Nolan, E. (2018). Working with Venues for Events: a practical guide. London: Routledge.
https://doi.org/10.4324/9781315671826
Owyang, J. (2020). What to watch in hybrid events. In EventMB. The hybrid event revolution - report, (pp 7-8). Event Manager Blog. https://www.eventmanagerblog.com/hybrid-revolution-report.
Quinn, B. (2013). Key Concepts in Event Management. London: Sage.
https://doi.org/10.4135/9781473914742
Raj, R., Walter, P., & Rashid, T. (2017). Events Management: Principles and practice. (3rd ed.). London: Sage.
Ritcher, A. (2020). Locked-down digital work. International Journal of Information Management, 55. DOI: https://doi.org/10.1016/j.ijinfomgt.2020.102185
https://doi.org/10.1016/j.ijinfomgt.2020.102185
Rogers, T. (2013). Conferences and Conventions. (3 rd ed.). London: Routledge.
https://doi.org/10.4324/9780203119402
Sá, M., Ferreira, C., & Serpa, S. (2019). Virtual and face-to-face academic conferences: comparison and potentials. Journal of Educational and Social Research, 9(2), 35-47. DOI: 10.2478/jesr-2019-0011.
https://doi.org/10.2478/jesr-2019-0011
Sander, L., & Bauman, O. (2020). Zoom fatigue is real - here's why video calls are so draining. Ideas.Ted.Com. https://ideas.ted.com/zoom-fatigue-is-real-heres-why-video-calls-are-so-draining/.
Sadd, D. (2014). The future is virtual. In Yeoman, I., Robertson, M., McMahon- Battie, U., Backer, E., & Smith, K. (eds). The Future of Events & Festivals, (pp. 209-218). London: Routledge.
Sarabipour, S. (2020). Virtual conferences raise standards for accessibility and interactions. eLife, 9. DOI: https://doi.org/10.7554/eLife.62668.
https://doi.org/10.7554/eLife.62668
Shapiro, M. (2009). Hybrid events: how meetings are blending virtual with face-to-face. Meetings & Conventions, 44(12), 30+. https://link.gale.com/apps/doc/A497735499/ITOF?u=chesterc&sid=ITOF&xid=ecda20c3.
Shapiro, M. (2012). Tech on the cheap: easy, low-cost ways to create hybrid events, meeting apps and more. Meetings & Conventions, 47(9), 31. https://link.gale.com/apps/doc/A306356901/ITOF?u=chesterc&sid=ITOF&xid=e3f154f1.
Smit, B., & Melissen, F. (2018). Sustainable Customer Experience Design: Co-creating experiences in events, tourism and hospitality. Abingdon: Routledge.
https://doi.org/10.4324/9781315620749
Solaris, J. (2020a). The rise of audio in virtual events to combat Zoom burnout. Event Manager Blog. https://www.eventmanagerblog.com/rise-of-audio-events.
Solaris, J. (2020b). The future of events is definitely hybrid: what will they look like? Event Manager Blog. https://www.eventmanagerblog.com/future-is-hybrid-events.
Sox, C., Kline, S., Crews, T., Strick, S., & Campbell, J. (2017a). Virtual and hybrid meetings: gaining generational insight from industry experts. International Journal of Hospitality & Tourism Administration, 18(2) 1-38. DOI: 10.1080/15256480.2016.1264904.
https://doi.org/10.1080/15256480.2016.1264904
Sox, C., Kline, S., Crews, T., Strick, S., & Campbell, J. (2017b). Virtual and hybrid meetings: a mixed research synthesis of 2002-2012 Research. Journal of Hospitality & Tourism Research, 41(8) 945-984. DOI:10.1177/1096348015584437.
https://doi.org/10.1177/1096348015584437
TravelBiz Monitor. (2020). ITB Berlin, Berlin Travel Festival to organize hybrid event 'We Love Travel' from Oct 16-18. TravelBiz Monitor. https://link.gale.com/apps/doc/A627976380/ITOF?u=chesterc&sid=ITOF&xid=d2a8dc24.
Tripp, J. (2020). Live experiences best practice. In EventMB. The hybrid event revolution - report, (pp 30). Event Manager Blog. https://www.eventmanagerblog.com/hybrid-revolution-report.
WHO. (2020a). Naming the coronavirus disease (COVID-19) and the virus that causes it. World Health Organization. https://www.who.int/emergencies/diseases/novel-coronavirus-2019/technical-guidance/naming-the-coronavirus-disease-(covid-2019)-and-the-virus-that-causes-it.
WHO. (2020b). WHO Director-General's opening remarks at the media briefing on COVID-19 - 11 March 2020. World Health Organization. https://www.who.int/dg/speeches/detail/who-director-general-s-opening-remarks-at-the-media- briefing-on-covid-19---11-march-2020.
WHO. (2020c). WHO Coronavirus Disease (COVID-19) Dashboard. World Health Organization. https://covid19.who.int/.