Chapter 12 The Future of Mobility According to Uber Current dynamics, immediate challenges and future prospects
DOI: 10.23912/9781915097064-5103 | ISBN: 9781915097064 |
Published: April 2022 | Component type: chapter |
Published in: The Sharing Economy and the Tourism Industry | Parent DOI: 10.23912/9781915097064-4970 |
Abstract
Populations are increasingly becoming urbanised, and this had led to widespread traffic congestion in all major towns. Resolving the traffic congestion challenge in major urban cities is of paramount importance. Taxi services have been a monopoly market, created to ensure that demand is always above supply. The introduction of e-hailing services by Uber has increased competition for the metered taxis, which were the monopoly. E-hailing services by Uber brought better public transport within our major cities with the use of technology which improved service quality and met customers’ expectations. This sharp increase in technologically driven transport innovation comes during a period in which decades-long transport trends are beginning to change. Moreover, innovations introduced by Uber make things much easier for riders, attracting business away from less-innovative taxi companies. The global auto industry’s transformation has far-reaching implications for how we move from point A to point B and, in turn, affects carmakers, energy companies, insurers, health care, government funding, and more. Innovations by Uber have created a whole new market which is changing urban mobility, through research and development investments. Uber has successfully tested self-driving cars that would bring disruption to Uber drivers. Uber is an example of a present-day multinational that has benefitted from technology, innovation and globalisation.
Sample content
Contributors
- Pfarelo Manavhela, Tshwane University of Technology (Author) https://orcid.org/0000-0002-3207-7120
- Unathi Sonwabile Henama, Tshwane University of Technology (Author) https://orcid.org/0000-0002-1111-0729
For the source title:
- Babak Taheri, Nottingham Business School (Editor) https://orcid.org/0000-0002-0912-9949
- Roya Rahimi, University of Wolverhampton (Editor) https://orcid.org/0000-0001-7520-3273
- Dimitrios Buhalis, Hong Kong Polytechnic University (Editor) https://orcid.org/0000-0001-9148-6090
Cite as
Manavhela & Henama, 2022
Manavhela, P. & Henama, U.S. (2022) "Chapter 12 The Future of Mobility According to Uber Current dynamics, immediate challenges and future prospects" In: Taheri, B., Rahimi, R. & Buhalis, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097064-5103
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