Chapter 8 The Sharing Economy and Peer to Peer Accommodation From new consumers to new business models
DOI: 10.23912/9781915097064-5109 | ISBN: 9781915097064 |
Published: April 2022 | Component type: chapter |
Published in: The Sharing Economy and the Tourism Industry | Parent DOI: 10.23912/9781915097064-4970 |
Abstract
Despite its dissemination in several areas, opinions about the sharing economy and collaborative consumption (CC) vary among researchers. Some believe that this is a ‘disruptive business model’ that will threaten current companies and their business (Guttentag, 2015: 1199). Others argue that it has emerged from the contemporary economy and will tend to grow as an alternative method of doing business (Botsman, 2010). These two concepts are discussed in this chapter. As an alternative form of tourism, following the tradition of bed and breakfast accommodation, the peer-to-peer (P2P) sharing practice is one of the most notable forms of CC (Belk, 2014a). The phenomenon reached such dimensions that it was considered one of the main disruptive forces in the tourism sector (Buhalis et al., 2020), calling into question the sovereignty of traditional accommodation chains (Pizam, 2014; Fang et al., 2016). This new type of accommodation, as well as the most popular platform that gives it life, Airbnb, will be the target of detail in this chapter. The chapter is structured in four sections. The introduction presents the relevance of the contents covered in the chapter. The second section adresses the new phenomenon of sharing and the different designations for it. In the third section, a discussion and an explanation of the P2P accommodation and its impacts are presented. Finally, the last section adresses the general conclusions of the chapter.
Sample content
Contributors
- Cláudia Oliveira, University of Madeira (Author)
- Celeste Eusébio, University of Aveiro (Author) https://orcid.org/0000-0002-2220-5483
- Filipa Brandão, University of Aveiro (Author) https://orcid.org/0000-0002-9323-4572
For the source title:
- Babak Taheri, Nottingham Business School (Editor) https://orcid.org/0000-0002-0912-9949
- Roya Rahimi, University of Wolverhampton (Editor) https://orcid.org/0000-0001-7520-3273
- Dimitrios Buhalis, Hong Kong Polytechnic University (Editor) https://orcid.org/0000-0001-9148-6090
Cite as
Oliveira, Eusébio & Brandão, 2022
Oliveira, C., Eusébio, C. & Brandão, F. (2022) "Chapter 8 The Sharing Economy and Peer to Peer Accommodation From new consumers to new business models" In: Taheri, B., Rahimi, R. & Buhalis, D. (ed) . Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097064-5109
References
Albinsson, P. A. & Perera, Y. (2012) Alternative marketplaces in the 21st century: building community throughsharing events, Journal of Consumer Behaviour, 11, 303-315.
https://doi.org/10.1002/cb.1389
Bardhi, F. & Eckhardt, G. M. (2012) Access-based consumption: The case of car sharing, Journal of Consumer Research, 39 (4), 881-898.
https://doi.org/10.1086/666376
Belk, R. (2007) Why not share rather than own?, The Annals of the American Academy of Political and Social Science, 611 (1), 126-140.
https://doi.org/10.1177/0002716206298483
Belk, R. (2010) Sharing, Journal of Consumer Research, 36 (4), 715-734.
https://doi.org/10.1086/612649
Belk, R. (2014a) Sharing versus pseudo-sharing in Web 2.0, The Anthropologist, 18 (1), 7-23.
https://doi.org/10.1080/09720073.2014.11891518
Belk, R. (2014b) You are what you can access: Sharing and collaborative consumption online, Journal of Business Research, 67 (8), 1595-1600.
https://doi.org/10.1016/j.jbusres.2013.10.001
Benoit, S., Baker, T.L., Bolton, R.N., Gruber, T. & Kandampully, J. (2017) A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors, Journal of Business Research, 79, 219-227.
https://doi.org/10.1016/j.jbusres.2017.05.004
Bialski, P. (2012) Technologies of hospitality: How planned encounters develop between strangers, Hospitality & Society, 1 (3), 245-260.
https://doi.org/10.1386/hosp.1.3.245_1
Birinci, H., Berezina, K. & Cobanoglu, C. (2018) Comparing customer perceptions of hotel and peer-to-peer accommodation advantages and disadvantages, International Journal of Contemporary Hospitality Management, 30 (2), 1190-1210.
https://doi.org/10.1108/IJCHM-09-2016-0506
Black, I. R. & Cherrier, H. (2010) Anti-consumption as part of living a sustainable lifestyle: Daily practices, contextual motivations and subjective values, Journal of Consumer Behaviour, 9 (6), 437-453.
https://doi.org/10.1002/cb.337
Botsman, R. (2010) The case for collaborative consumption, TED. https://www.ted. com/talks/rachel_botsman_the_case_for_collaborative_consumption?language=pt (Accessed: 3 May 2019).
Botsman, R. (2013) The sharing economy lacks a shared definition. http://www.fastcoexist.com/3022028/the-sharing-economylacks-a-shared-definition (Accessed: 21 March 2019).
Botsman, R. & Capelin, L. (2016) Airbnb: Building a Revolutionary Travel Company. http://rachelbotsman.com/wp/wp-content/uploads/2016/01/OxfordSB_AirbnbCase_vf_posted_final.pdf.
Botsman, R. & Rogers, R. (2010) What's Mine is Yours: The Rise of Collaborative Consumption. New York: Collins.
Bravo, L. T. (2018) Oportunidade partilhada, Jornal Económico. https://jornaleconomico.sapo.pt/noticias/oportunidade-partilhada-312073.
Buhalis, D., Andreu, L., & Gnoth, J., (2020), The dark side of the sharing economy: Balancing value coâ€creation and value coâ€destruction. Psychology and Marketing. 37 (5), 689-704.
https://doi.org/10.1002/mar.21344
Cova, B. & Cova, V. (2002) Tribal marketing: The tribalisation of society and its impact on the conduct of marketing, European Journal of Marketing, 36 (5/6), 595-620.
https://doi.org/10.1108/03090560210423023
Croft, A. (2015) Airbnb remains symbol of Barcelona's growing unease with tourism. https://skift.com/2015/08/26/airbnb-remains-symbol-of-barcelonas-growingunease-with-tourism/(Accessed: 6 June 2019).
Dolnicar, S. (2018) Unique features of the networks, in S. Dolnicar (ed.) Peer-toPeer Accommodation Networks, Oxford: Goodfellow Publishers, pp. 1-14.
https://doi.org/10.23912/9781911396512-3599
Dolnicar, S. (2021), Sharing economy and peer-to-peer accommodation - a perspective paper, Tourism Review, 76 (1), 34-37.
https://doi.org/10.1108/TR-05-2019-0197
Dominici, G. & Roblek, V. (2016) Complexity theory for a new managerial paradigm: a research framework, in Neostrategic Management: Contributions to Management Science. Ragus, Vrd. Springer International, pp. 223-241.
https://doi.org/10.1007/978-3-319-18185-1_14
Dredge, D. & Gyimóthy, S. (2015) The collaborative economy and tourism: critical perspectives, questionable claims and silenced voices, Tourism Recreation Research, 40 (3), 286-302.
https://doi.org/10.1080/02508281.2015.1086076
Dubois, E., Schor, J. & Carfagna, L. (2014) New Cultures of Connection in a Boston Time Bank. https://www.bc.edu/content/dam/files/schools/cas_sites/sociology/pdf/SchorTimeBank.pdf (Accessed: 21 March 2019).
Ert, E., Fleischer, A. & Magen, N. (2016) Trust and reputation in the sharing economy: The role of personal photos in Airbnb, Tourism Management, 55, 62-73.
https://doi.org/10.1016/j.tourman.2016.01.013
EC (2016a) European Tourism Forum. Bratislava, Slovakia. http://ec.europa.eu/DocsRoom/documents/19161/attachments/9/translations/en/renditions/native
EC (2016b) The use of collaborative platforms. Available at: http://data.europa.eu/euodp/en/data/dataset/S2112_438_ENG (Accessed: 30 April 2019).
Exceltur (2015) Alojamiento turistico en viviendas de alquiler: impactos y retos asociados. Available at: https://www.exceltur.org/wp-content/uploads/2015/06/Alojamiento-turÃstico-en-viviendas-de-alquiler-Impactos-y-retos-asociados.Informe-completo.-Exceltur.pdf (Accessed: 29 May 2019).
Fang, B., Ye, Q. & Law, R. (2016) Effect of sharing economy on tourism industry employment, Annals of Tourism Research, 57, 264-267.
https://doi.org/10.1016/j.annals.2015.11.018
Felson, M. & Spaeth, J. L. (1978) Community structure and collaborative consumption: A routine activity approach, The American Behavioral Scientist, 21 (4), 614-624.
https://doi.org/10.1177/000276427802100411
Frenken, K. (2017) Political economies and environmental futures for the sharing economy, Philosophical Transactions of the Royal Society A, 375, 20160367.
https://doi.org/10.1098/rsta.2016.0367
Frenken, K. & Schor, J. (2017) Putting the sharing economy into perspective, Environmental Innovation and Societal Transitions, 23, 3-10.
https://doi.org/10.1016/j.eist.2017.01.003
Gansky, L. (2010) The Mesh: Why the future of business is sharing, New York: Penguin.
Garau-Vadell, J. B., Gutiérrez-Taño, D. & DÃaz-Armas, R. (2019) Residents' support for P2P accommodation in mass tourism destinations, Journal of Travel Research, 58 (4), 549-565. Gutierrez, J., Garcia-Palomares, J. C. Romanillos, G. & Salas-Olmedo, M. H. (2017) Airbnb in tourist cities: comparing spatial patterns of hotels and peerto-peer accommodation, Tourism Management, 62, 278-291.
https://doi.org/10.1177/0047287518767067
Guttentag, D. (2015) Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector, Current Issues in Tourism, 18 (12), 1192-1217.
https://doi.org/10.1080/13683500.2013.827159
Guttentag, D., Smith,S., Potwarka, L. & Havitz, M. (2018) Why tourists choose Airbnb: a motivation-based segmentation study, Journal of Travel Research, 57 (3), 342-359.
https://doi.org/10.1177/0047287517696980
Hartmans, A. (2017) Airbnb now has more listings worldwide than the top five hotel brands combined, Business Insider. https://www.businessinsider.in/Airbnbnow-has-more-listings-worldwide-than-the-top-five-hotel-brands-combined/articleshow/60009378.cms (Accessed: 8 June 2019).
Heo, C. Y. (2016) Sharing economy and prospects in tourism research, Annals of Tourism Research, 58, 166-170.
https://doi.org/10.1016/j.annals.2016.02.002
Huang, M.-H. & Rust, R. T. (2011) Sustainability and consumption, Journal of the Academy of Marketing Science, 39 (1), 40-54.
https://doi.org/10.1007/s11747-010-0193-6
John, N. A. (2012) Sharing and Web 2.0: The emergence of a keyword, New Media & Society, 15 (2), 167-182.
https://doi.org/10.1177/1461444812450684
John, N. A. (2013) The social logics of sharing, Communication Review, 16 (3), 113-131.
https://doi.org/10.1080/10714421.2013.807119
Juul, M. (2017) Tourism and the sharing economy, European Parliamentary Research Service. http://www.europarl.europa.eu/RegData/etudes/BRIE/2017/595897/
EPRS_BRI(2017)595897_EN.pdf (Accessed: 30 April 2019).
Killick, R. (2015) 'Sharing economy' companies like Uber and Airbnb aren't really 'sharing' anything, Business Insider. ttps://www.businessinsider.com/sharing-economy-companies-like-uber-and-airbnb-arent-really-sharing-anything-2015-10 (Accessed: 3 May 2019). Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T.P. & Hofacker, C.F. (2013) Consumer power: Evolution in the digital age, Journal of Interactive Marketing, 23, 257-269.
Lahti, V. & Selosmaa, J. (2013) A Fair Share: Towards a New Collaborative Economy. Helsinki: Atena Kustannus Oy.
Lee, D. (2016) How Airbnb short-term rentals exacerbate Los Angeles's affordable housing crisis: Analysis and policy recommendations, Harvard Law & Policy Review, 10, 229-255.
Liang, S., Schuckert, M., Law, R, & Chen, C-C. (2017) Be a "Superhost": The importance of badge systems for peer-to-peer rental accommodations, Tourism Management, 60, 454-465.
https://doi.org/10.1016/j.tourman.2017.01.007
Magno, F. & Ugolini, M. M. (2018) Accommodation prices on Airbnb: effects of host experience and market demand, The TQM Journal, 30 (5), 608-620.
https://doi.org/10.1108/TQM-12-2017-0164
Masiero, L., Nicolau, J. L. & Law, R. (2015) A demand-driven analysis of tourist accommodation price: A quantile regression of room bookings, International Journal of Hospitality Management, 50, 1-8.
https://doi.org/10.1016/j.ijhm.2015.06.009
Möhlmann, M. (2015) Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again, Journal of Consumer Behaviour, 14, 193-207.
https://doi.org/10.1002/cb.1512
Munkøe, M. M. (2017) Regulating the European sharing economy: State of play and challenges, Intereconomics, 52 (1), 38-44.
https://doi.org/10.1007/s10272-017-0641-3
Nadler, S. (2014) The Sharing Economy: What is it and where is it going? Massachusetts Institute of Technology. http://hdl.handle.net/1721.1/90223.
OECD (2016) OECD Tourism Trends and Policies 2016, Paris: OECD Publishing.
Oskam, J. & Boswijk, A. (2016) Airbnb: the future of networked hospitality businesses, Journal of Tourism Futures, 2 (1), 22-42.
https://doi.org/10.1108/JTF-11-2015-0048
Owyang, J., Samuel, A. & Grenville, A. (2014) Sharing is the new buying. http://info.mkto.visioncritical.com/rs/visioncritical/images/sharing-new-buyingcollaborative-economy.pdf.
Perren, R. & Grauerholz, L. (2015) Collaborative consumption, in James D. Wright (ed.) International Encyclopedia of the Social & Behavioral Sciences, 2nd edn, Elsevier, pp. 139-144.
https://doi.org/10.1016/B978-0-08-097086-8.64143-0
Petrini, M., Freitas, C. S. & Silveira, L. M. (2017) A proposal for a typology of sharing economy, Revista de Administração Mackenzie, 18 (5), 39-62.
https://doi.org/10.1590/1678-69712017/administracao.v18n5p39-62
Pizam, A. (2014) Peer-to-peer travel: Blessing or blight?, International Journal of Hospitality Management, 38, 118-119.
https://doi.org/10.1016/j.ijhm.2014.02.013
Porges, S. (2013) The Airbnb Effect: Bringing Life To Quiet Neighborhoods, Forbes. www.forbes.com/sites/sethporges/2013/01/23/the-airbnb-effect-bringing-lifeto-quiet-neighborhoods/#50b0a6d85a86 (Accessed: 31 May 2019).
Postigo, H. (2003) Emerging sources of labor on the Internet: The case of America online volunteers, International Review of Social History, 48, 205-223.
https://doi.org/10.1017/S0020859003001329
Prahalad, C. K. & Ramaswamy, V. (2004) Co-creation experiences the net practice in value creation, Journal of Interactive Marketing, 18 (3), 5-14.
https://doi.org/10.1002/dir.20015
Prayag, G. & Ozanne, L. K. (2018) A systematic review of peer-to-peer (P2P) accommodation sharing research from 2010 to 2016: Progress and prospects from the multi-level perspective, Journal of Hospitality Marketing & Management, 27 (6), 649-678.
https://doi.org/10.1080/19368623.2018.1429977
Price, J. A. (1975) Sharing: The integration of intimate economies, Anthropologica, 17 (1), 3-27.
https://doi.org/10.2307/25604933
Ritzer, G. & Jurgenson, N. (2010) Production, consumption, prosumption: The nature of capitalism in the age of the digital 'prosumer', Journal of Consumer Culture, 10 (1), 13-36.
https://doi.org/10.1177/1469540509354673
Schor, J. B. & Fitzmaurice, C. J. (2015) Collaborating and connecting: the emergence of the sharing economy, in Thogersen, L. R. & J. (ed.) Handbook on Research on Sustainable Consumption. Cheltenham, UK: Edward Elgar, pp. 410-425.
https://doi.org/10.4337/9781783471270.00039
Selloni, D. (2017) CoDesign for Public-Interest Services, Spinger.
https://doi.org/10.1007/978-3-319-53243-1
Sharpley, R. (2000) The influence of the accommodation sector on tourism development: lessons from Cyprus, International Journal of Hospitality Management, 19 (3), 275-293.
https://doi.org/10.1016/S0278-4319(00)00021-9
Sigala, M. (2017) Collaborative commerce in tourism: implications for research and industry, Current Issues in Tourism, 20 (4), 346-355.
https://doi.org/10.1080/13683500.2014.982522
Silver, J. (2018) Airbnb and the short-term rental revolution - how English cities are suffering, The Conversation. http://theconversation.com/airbnb-andthe-short-term-rental-revolution-how-english-cities-are-suffering-101720 (Accessed: 29 May 2019).
Smolka, C. & Hienerth, C. (2014) The best of both worlds: Conceptualizing trade-offs between openness and closedness for sharing economy models, in 12th Annual Open and User Innovation Conference, p. 70.
Täuscher, K. & Laudien, S. M. (2018) Understanding platform business models: A mixed methods study of marketplaces, European Management Journal, 36 (3), 319-329.
https://doi.org/10.1016/j.emj.2017.06.005
Tussyadiah, I. P. (2016) Factors of satisfaction and intention to use peer-to-peer accommodation, International Journal of Hospitality Management, 55, 70-80.
https://doi.org/10.1016/j.ijhm.2016.03.005
Tussyadiah, I. P. & Pesonen, J. (2016) Impacts of Peer-to-peer accommodation use on travel patterns, Journal of Travel Research, 55 (8), 1022-1040.
https://doi.org/10.1177/0047287515608505
Tussyadiah, I. P. & Pesonen, J. (2018) Drivers and barriers of peer-to-peer accommodation stay-an exploratory study with American and Finnish travellers, Current Issues in Tourism, 21 (6), 703-720.
https://doi.org/10.1080/13683500.2016.1141180
Walsh, B. (2011) Today's smart choice: Don't own, share, Time. http://content.time. com/time/specials/packages/article/0,28804,2059521_2059717_2059710,00.%0 Ahtm (Accessed: 4 December 2018).
Weitzman, M. L. (1986) Macroeconomic implications of profit sharing', NBER Macroeconomics Annual, 1, 291-354.
https://doi.org/10.1086/654029
Williams, C. C. & Horodnic, I. A. (2017) Regulating the sharing economy to prevent the growth of the informal sector in the hospitality industry, International Journal of Contemporary Hospitality Management, 29 (9), 2261-2278.
https://doi.org/10.1108/IJCHM-08-2016-0431
World Travel Market (2014) World Travel Market Global Trends Report 2014. https://ftnnews.com/images/stories/documents/WTM-2014.pdf.
Zervas, G., Proserpio, D. & Byers, J. (2017) The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry Journal of Marketing Research, 54 (5), 687-705.
https://doi.org/10.1509/jmr.15.0204
Zhu, G., So, K. K. F. & Hudson, F. (2017) Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications, International Journal of Contemporary Hospitality Management, 29 (9), 2218-2239.
https://doi.org/10.1108/IJCHM-09-2016-0496