Emerging Trends in Consumer Behaviour in the Service Sector
DOI: 10.23912/9781915097644-5756 | ISBN: Hardback |
Published: August 2024 | Component type: book |
Abstract
A fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries. It delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
Sample content
Contributors
- Saloomeh Tabari, Cardiff Business School, Cardiff University, UK (Editor) https://orcid.org/0000-0002-0645-4789
- Nazan Colmekcioglu, Cardiff Business School, Cardiff University, UK (Editor) https://orcid.org/0000-0001-9041-4044
- Wei Chen, Sheffield Business School, Sheffield Hallam University, UK. (Editor)
Cite as
Tabari, Colmekcioglu, Chen & , 2024
Tabari, S., Colmekcioglu, N., Chen, W. & , (2024) Emerging Trends in Consumer Behaviour in the Service Sector. Oxford: Goodfellow Publishers http://dx.doi.org/10.23912/9781915097644-5756
Chapters
Chapter 9 Consumer buying intention through apps (Herold & Tabari)
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